Gero DiMaria knows what it means to go truly viral.He's an Italian chef & owner of Kucina - Singapore's first authentic halal food restaurant. But he's also a bona fide Italian culinary superstar with over 500k followers on social media - 256k on Instagram & 252.6k on TikTok!He took the world by storm with his recent series of viral reels on choosing the best pasta/cheeses in grocery stores, and that had a real trickle down effect on his business.So we dig into all the juicy stuff, including:❓ What does it mean to actually go ‘viral’?❓ What kind of measurable impact has social media had on his business?❓ What is his advice for leveraging social media for businesses?❓ What have his toughest moments been?❓ And who exactly is Gero?!The goal: To understand the role of social media today, what it really means to go viral & how one can leverage on that social media reach to build your own business.Highlights:📍Show notes: https://www.sothisismywhy.com/144 💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/acd5bd1062✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442