Welcome to the Sneaker Lab Podcast where we share interesting stories that deal with business, culture, and fashion. Our host, Joe Villarreal, sits with everyone from up-and-comers trying to make it work to certified OG's trying to give back. We go into detail on their backstories, their struggles and how they created their own lane. Sneaker Lab is an environmentally friendly shoe cleaning company that was founded in 2012 in South Africa. It was born from an infectious passion for sneakers and the minimalist street culture. With multiple retail locations in South Africa and one downtown Los Angeles, you can experience our full drop-off and chair cleaning services, and pick up some product to take home.