<p>On this episode of <em>SmartBug on Tap</em>, Hannah Shain shares how to dig deeper into understanding buyer personas outside of their traditional 9 to 5 job, and appeal to their entire persona in the 5 to 9 realm. </p>

Marketing Attribution

Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success.

Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challenges—served straight from the source.