On this episode of SmartBug on Tap, Jen Spencer shares how to build the right tech stack to support your revenue operation goals.  Jen discusses:  1. What to considering when auditing your tech stack 2. Why you should consult and educate your employees when changing technology 3. Why integration matters Links Mentioned <a href= "https://www.smartbugmedia.com/martech-stack-audit-template"> MarTech Stack Audit Template</a>

Blending Marketing and Technology: The New Approach to Revenue Operations

Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success.

Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challenges—served straight from the source.