On this episode of SmartBug on Tap, Jen Spencer shares four tips for empowering sales development reps in the digital age.  Jen discusses: 1. Building the right team 2. The importance of persona battle cards 3. How to create data-driven strategies 4. The importance of providing the right sales enablement assets

How to Set Sales and Marketing Goals

Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success.

Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challenges—served straight from the source.