Your best customers stem from communities you build around your business. Tana Hoffman shares how she is building a strong community of women who are interested in outdoor activities.

Service businesses work well in small towns and rural areas because you can serve customers in surrounding areas. Chris Smith, owner of Junk Gruntz in Arimo, Idaho, tells how he was able to take a proven business concept from his his friend across the country and introduce it to a new market. Chris also leverages his service in the military by including it in his brand story.

Jessica Carter started Extreme Realities from her house outside a small town in Wyoming. She speaks about how important customer service has been in marketing her rural area business.

Aaron Hunsaker, owner of the Harkmess Hotel in McCammon, Idaho, shares how creating a great product can be an effective way to market a small-town business.