Small Data Forum Podcast
Small Data Forum Podcast
Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, Institute for PR)
How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society. Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS). A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization. Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges. Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans. Thomas is also co-chair of the Institute for Public Relations Measurement Commission. For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to. He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development. Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015. Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler. Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over. With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.
Facebook, GDPR, brand safety – suddenly it's 2018 all over again
For understandable reasons, the last four, regular monthly episodes of the Small Data Forum podcast have been focused – almost to the point of obsession – on coronavirus. From the uncertain first fumblings of life under lockdown, through escalating mortality and morbidity, and on to a fundamental lack of trust in the competence of blustering, blond, male, right-wing leaders … the last four episodes have had it all. Some have said that this podcast was made for events like the pandemic, scrutinising as we do the uses and abuses of data big and small in politics, business, and public life. There’s been plenty of that about of late. So, with lockdown restrictions being lifted all around the world – and Government advice completely ignored on the beaches of Bournemouth in the mini-U.K. heatwave last week, leading Dorset police to declare the overcrowding “a major incident” – our focus in this episode was much more catholic. Indeed, with Facebook, GDPR, and brand safety the dominant topics, you could be forgiven for thinking you’d fallen through a wormhole in the space-time continuum and teleported back to 2018. Continue reading -> https://www.smalldataforum.com/
Jun 28, 2020
47 min
A very curious mind indeed
As the world appears to become “curiouser and curiouser”, we could all do with some instructions as to how to make more sense of what is happening, connect dots, draw conclusions and make good – if not better – decisions. Thankfully, SmallDataForum co-founder and regular co-presenter Sam Knowles has written the book that has those instructions, and much more. In How To Be Insightful, Sam combines the experience of a career helping organizations communicate better with his training as a classicist and a doctorate in psychology to tell the story how insights work. As a true data storyteller, he does so with plenty of evidence. Published a few weeks ago, the book is Sam’s second – although as he’ll explain, Narrative by Numbers is in many ways the prequel – and so the SmallDataForum convened for its first ever Book Special to discuss with the author how learning to apply his STEP Prism of InsightTM helps us get to that “profound and deep understanding of a person, a thing, a situation, or an issue that we can use to help us advance...the very definition of insight.” Continue reading -> https://www.smalldataforum.com/
Jun 14, 2020
37 min
From Woodstock to Nudgestock
Apparently 2020 is what you get when you put together 1918, 1929 and 1968. With just over 40% done, it’s a bit early to say. Or is it? Pandemic – tick. Global recession – about to hit. Political turbulence and social unrest – we’re only getting started. At least 1968 was followed by the year of moon landing, and Woodstock. Fifty years and a bit on, we’ve just had the first private company sending astronauts into orbit (though not quite with e-rockets; Elon needs to work on that). And the next Woodstock is likely to be a smorgasbord of Zoomed home gigs. Continue reading -> https://www.smalldataforum.com/
May 31, 2020
45 min
We would have recorded you a shorter podcast …
It is said that French mathematician Blaise Pascal, Mark Twain, Oscar Wilde, and Winston Churchill all said: “I would have written you a shorter letter, I just didn’t have the time.” They may all have originated that sentiment, some may have quoted others, or all the attributions could be faulty. How to know? How to sift through the unmediated annals of citation history? A similar predicament faced we three hosts of the Small Data Forum podcast as we gathered for our latest – and thirty-fifth – instalment of this semi-structured ramble-chat through the uses and abuses of data big and SMALL in politics, business, and public life. Like so many of our fellow workers in the knowledge economy, we three musketeers had all been working from home for the past six weeks of lockdown U.K. (though we all had plentiful WFH experience before the pandemic). And like so many organisations, we have been forced to pivot our focus and output. For a podcast obsessed with Trump and Brexit, Facebook and Cambridge Analytica since our foundation back in May 2016, we now talk about little else than the consequences, data, and language of COVID-19. Continue reading -> https://www.smalldataforum.com/  
May 3, 2020
46 min
“If broadband goes down, we’re all screwed”
For all the disruption that the lockdown has brought to the nation (if not the world), for the cast of the SmallDataForum, little has changed in the way we work: most of our 34 episodes were recorded “in the Zoom where it happens” (with a bit of Whereby here and there). Sam is still delivering training on data storytelling and insightful thinking, just now with participants on screen. Neville has been commuting the few meters to the home office for years, and I’m not at all missing the occasional trips to a London WeWork office – video calls do the job just as well. And isn’t the fall of WeWork and the rise of Zoom (ignoring security and privacy issue for the moment) just the metaphor for our times … Continue reading -> https://www.smalldataforum.com/
Apr 8, 2020
43 min
Convolvulus, Coronavirus & the Thomas theorem, or when stuff gets real
“If men define situations as real, they are real in their consequence”. This little known sociological formula from the late 1920s, known as the Thomas Theorem after husband-and-wife research team William and Dorothy Thomas (I wish I could claim a level of ownership but no), helps us understand how and why the perception and interpretation of events determine the impact of such events in a media world. And it’s not hard to see why there might be a problem when ‘situations’ arise from mis- and dis-information. For almost four years now, the SmallDataForum has been mulling over, musing on and opining about the uses and abuses of data big and small in politics, business and public life – and with Brexit and Trump perma-themes on our show, mis- and dis-information have always been top of the bill. No surprise, then, that our latest podcast – recorded in splendid self-isolation in our respective home offices – was largely about the misinfodemic of COVID-19. Continue reading -> https://www.smalldataforum.com/
Mar 16, 2020
45 min
When Henry VIII met Dr Strangelove
If historical analogies provide the measure of a man, then Downing Street henchman-in-chief, lead iconoclast and perpetual ideas recyclist “Classic Dom” Cummings is doing a spectacularly good job. He has been likened to everyone in the “Who’s Who?” of strategy, warfare and statesmanship, from Sun Tzu, to “a cross between Macchiavelli and Rasputin”, alternatively “an amalgam of Thucydides and Stephen Hawking”, or “an unnerving cross between Robespierre and Dr Strangelove”, or in fact Thomas Cromwell to his boss’s Henry VIII. As for Prime Minister Johnson, a recent Unherd profile depicts him as Janus, the god of time, transitions, beginnings and endings. Our classicist-in-residence, Sam, will have particularly enjoyed the perspective of how young Boris got framed and primed in the “rhetorical world view”, laying the foundations of the fine specimen that all media social and traditional relay continuously: “He assumes a natural agility in changing orientations. He hits the street already street-wise. From birth, almost, he has dwelt not in a single value structure but in several. He is thus committed to no single construction of the world; much rather, to prevailing in the game at hand.” Continue reading -> https://www.smalldataforum.com/
Feb 9, 2020
48 min
More C-3PO and BB-8 than GDPR and CCPA, and definitely NSFW
Five days after voting ended in the UK General Election, Thomas Stoeckle, Neville Hobson and Sam Knowles joined in live conversation recorded in London. We continue our conversation about the state of the UK informed somewhat by the outcome of #GE2019 where we have moved onward from the hung Parliament territory of the 2017 General Election to a government with a healthy majority. Our wide-ranging discussion started with our assessment of the 2019 election outcome, our opinions on the catastrophic situation the Labour Party now finds itself in, who might success Jeremy Corbin and what the way forward for Labour might be to become electable. We spent a little time picking over the entrails of the predictions we made for the election in episode 30 and looked ahead with further prediction for 2020. Continue reading -> https://www.smalldataforum.com/
Dec 22, 2019
54 min
Of Giants and Donkeys
According to the Sunday Times, the pending General Election will be “the battle of the Svengalis” (paywall) – between Dominic Cummings and Seamus Milne. Unsurprisingly, Brexit limbo and #GE2019 was THE theme for the SmallDataForum as we recorded episode 30 on All Hallows Day 2019, otherwise known as #NoBrexitDay. And since the PM whisperer has so much more of a public profile than his equivalent for the leader of Her Majesty’s opposition, it was Dominic “Machiavelli” Cummings, rather than the invisible man (paywall) behind Jeremy Corbyn, who enjoyed our full attention. Or at least mine. Continue reading -> https://www.smalldataforum.com/
Nov 4, 2019
51 min
Back to the Future
When Rome teetered on the brink of democratic collapse in the first century BCE, as it prepared – unknowingly – to move from a form of notional democracy to imperial rule, three men came together to save the ever-expanding city state and advance their political careers. Caesar, Pompey, and Crassus – the swashbuckler, the strategist, and the finance guy – effectively took power under emergency measures. Known collectively as the First Triumvirate, they made mistakes along the way, and were all – eventually – stabbed in either the front or the back. And as we live today in extraordinary, turbulent times, I’m certain that the classicists’ classicist Mary Beard will be along with a BBC series to draw parallels soon. There are two troubles with classical references and analogies, from both history and mythology. The first is that two societies, 2,000 years apart, separated by the Dark Ages, Medieval Times, the Renaissance, and the four revolutions – from agricultural to industrial, technological to digital – are just quite literally incomparable. The second is down to the current – at time of writing – incumbent of Number 10 Downing Street. Prime Minister Cummings – sorry Johnson – has a long track record of using classical allusions to spice up but ultimately bamboozle his public with his application of erudition. Most recently, he compared himself to Prometheus, the demi-god who stole fire from the gods and gave it to man, but was punished for eternity by being lashed to a rock and having his liver pecked out by vultures. Continue reading -> https://www.smalldataforum.com/
Oct 6, 2019
44 min
Load more