Show notes available at https://www.gloriachoupr.com/31

It often takes just one contact in the media to change everything. The caveat being that you must provide value. You must be a reliable source, that's knowledgeable, with a service-first mentality.

By going into any media relationship with this approach, it demonstrates your worth while making it clear that you’re not out to simply grab headlines or media attention. 

That one mention, or one positive contact that you make in the media, can turn into multiple features over time. So always go in with a relationship mindset. 

Consider the angles that you can speak about on a relatable and personal level. There’s always space to throw your name in the hat if you go in with a unique view and align yourself with what the journalist (and thus their audience) actually needs. 

By thinking of media exposure as an investment in the long term, in the big picture of your entire business - media never goes away. Once you get a feature, that feature can pay off years down the road, in relationships and future opportunities.

Do you think the media is this huge thing that you’ll never have the time or expertise to pitch properly? Consider Ellen’s thoughts on whether it’s worth the investment. 

“Do you have time to stay invisible? Because that's the reality. Visibility is like cash, is oxygen to a business. Visibility is that engine that gets things going. And people have to know about you to buy from you, or to interact and engage with your brand. So if they don't know you exist, even if you have the best product in the world, it does not matter.”
-Ellen Yin

If you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a viable marketing strategy. 

Topics We Cover in This Episode:

• The #1 hack to get featured on a podcast
• Quick tips on structuring the perfect pitch
• The best ways to get a journalist or host to open your requests
• How to foster a respectful and “of service” mindset
• Whether getting featured on TV is worth the effort

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Listen to Ellen Yin’s Podcast - Cubicle to CEO

Find out more about Ellen - ellenyin.com

Follow Ellen on Instagram - @missellenyin

Know when your emails are opened - Mailtrack.io 

Check out Rory Varden’s book - Procrastinate on Purpose

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr