Show notes available at www.gloriachoupr.com/29 

Have you ever wondered what happens to all the emails that you’re sending to journalists? Are they actually reading them? How do you follow up? 

These are all questions we’re answering in this episode with Entrepreneurship Reporter Jennifer Ortakales Dawkins. We talk a lot over here on the Small Business PR podcast about how to pitch to journalists and publications, but wouldn’t it be helpful to hear from someone on the receiving end of those pitches? 

Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not. 

If you want to better understand the inner workings of the journalism industry and the journalists you are pitching to, you’re in the right place. 

Jennifer is a senior reporter on Insider's Entrepreneurship team, primarily covering how to launch and scale a new business. She focuses on what brand new entrepreneurs and side hustlers should do in the first years of starting up and digs into what platforms and tools they can use, how to get funding, set their branding apart, and market to the right audience through social media. She received her Bachelor of Science in Journalism from Emerson College and is currently based in New York City.

Resources Mentioned

Find out More About Jennifer: https://www.businessinsider.com/author/jennifer-ortakales 

Follow @JOrtakales on Twitter: https://twitter.com/JOrtakales 

Follow @jennifer.ortakales on Instagram: https://www.instagram.com/jennifer.ortakales/ 

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr