Small Business PR
Small Business PR
Gloria Chou
How to get into the Wall Street Journal and Top Tech Publications with Business Journalist Suman Bhattacharyya
41 minutes Posted Nov 29, 2021 at 9:00 am.
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Show notes

Show notes available at www.gloriachoupr.com/10

Have you ever wondered what technology and business reporters at top-tier outlets look for in an interview? Do you know what they look for in a pitch or how they want to be followed up with, if at all?


When it comes to small business PR, it's all about making sure that you can get through to the journalists, so it is important that you know the answers to these questions! In today's episode, you will hear from a journalist about whether or not you should pitch to more than one journalist at the same publication.  


Luckily for you, I have an incredible journalist, Suman Bhattacharyya, joining me in this episode to answer all of the questions I’m sure you are dying to ask!


Suman Bhattacharyya is a journalist focused on technology and financial services, including digital banking, payments, investing, and insurance. His work has appeared in The Wall Street Journal, Protocol, and Digiday, and he is a regular contributor to industry publications, including Banking Dive, FinLedger, and Tearsheet.


We are covering the benefit of having a pre-existing relationship with a journalist, what makes a good pitch and story, why you shouldn’t be using buzzwords, whether or not media kits are necessary and so much more.


You are not going to want to miss all of the juicy details in this episode, so hurry up and press play!


I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!


Resources Mentioned

Watch the #1 PR Masterclass to help you land a media feature in the next 30 days www.gloriachoupr.com/masterclass


Join the SmallBiz PR Facebook group to get access to Gloria and guest experts every week: www.getfeaturednow.com


Unlock 40,000 media contacts and proven pitch templates for every industry to get featured with ease at www.prstarterpack.com


Follow Suman on Twitter: www.twitter.com/newsient


Connect with Suman on Linkedin: https://www.linkedin.com/in/suman-bhattacharyya-011932126/