<a href="https://www.linkedin.com/in/tienspalding/" target="_blank">Caroline Tien-Spalding</a>, the CMO at <a href="http://www.Aptology.com" target="_blank">Aptology</a> joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more.
Caroline's LinkedIn: <a href="https://www.linkedin.com/in/tienspalding/" target="_blank">https://www.linkedin.com/in/tienspalding/</a>
Aptology's Website: <a href="http://www.Aptology.com" target="_blank">http://www.Aptology.com</a>

200: How to Properly Execute Influencer Marketing / Grant Duncan

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.