Unlock the secrets to content marketing with insights from our marketing director, Jon Portanova. Discover how adopting the "They Ask, You Answer" philosophy has transformed Paper Trails' approach to addressing customer queries upfront. We dive deeper into the strategic value of high-quality content creation. We'll guide you through our journey of producing varied content, such as blogs, videos, and webinars, that has set us apart from other competitors. By openly discussing pricing and compe...

Are you ready to unlock the secrets of scaling a small business from the ground up? Join us on "Small Business Big World" as we sit down with Chris Fortin, the owner of Service Bros. Chris started his entrepreneurial journey during the COVID-19 lockdown while still in high school, initially watering lawns for his father's landscaping business and quickly expanding into odd jobs. He shares how he leveraged word of mouth and local Facebook groups to grow his business. Chris's story is a must-li...

Ever wondered how honing in on a niche could transform your business? This week's episode of Small Business Big World promises to uncover the power of specialization. We're joined by Derek Stevenson from the Varney Agency, who shares his journey of overcoming the initial hesitation of narrowing his focus. We unpack the complexities of industries like construction and hospitality, where specialized knowledge is essential, and discuss the importance of having advisors who understand the i...

Unlock the secrets of small business lobbying with Lauren LePage from Fyre Strategies. In this episode, we dissect the complexities of government affairs and their impact on small enterprises. This episode promises to steer you through the legislative maze, shedding light on strategies that can turn policy hurdles into strides of advocacy for your business. Discover how trade associations and industry groups can amplify your voice in the legislative arena, and why these connections are partic...

Unlock some unique employee benefits to help drive a dedicated and driven workforce as we sit down with Nate Moody from LaBelle and Harriman. In the rapidly evolving job market, learn how companies are moving beyond the norm to provide holistic support systems to their employees. This includes everything from tackling student loan debt with expanded Section 127 plans to cultivating a shared sense of ownership through Employee Stock Ownership Plans (ESOPs). Learn some of the innovat...

In this episode, we sit down with Josh Holt from Steward Partners to break down essential tax strategies and investment advice for small business owners. We'll talk through complex tax laws and discuss the value of professional advice in protecting and growing your assets.Moreover, we delve into broader investment and financial planning, highlighting options like cash balance plans and Employee Stock Ownership Plans (ESOPs). We also cover recent updates in tax legislation that could impact yo...

Have you ever wondered what it's like to juggle the energy of a teen workforce? This week, we're scooping out insights with Scott McNeff, whose seasonal ice cream shop has become a hub for responsible, local teenagers looking to dip their cones into the world of work. Scott shares his recipe for blending school schedules, sports, and service in a business that thrives on evening rushes and the fleeting summer months.Turn up the volume as we unwrap the layers of running a family business that'...

Join us as we chat with Eric Hrubant from CIRE Travel for a practical discussion on the evolving role of travel agents in today's industry. Discover strategies for attracting both agents and influencers to your business, along with tips for curating exceptional travel experiences and standing out in the market. We'll debunk myths about influencers overshadowing traditional consultants, explore social media tactics, and offer insights on online reputation management. Plus, learn about the...

In this episode, we sit down with former small business owner, Nick Wright, to talk through the process of successfully selling your small business. Nick shares his recent, firsthand experience and expert insights on navigating the intricate process of selling a business, from preparing your company for sale to negotiating with potential buyers. Whether you're considering an exit strategy or simply curious about the process, this episode is packed with practical tips, real-world advice, and i...

In this episode of Small Business Big World, we sit down with Conner Kennedy, an expert from Acadia Benefits, to explore the often complex world of benefits for small businesses. From health and wellness programs to employee benefits packages, Conner shares invaluable insights and practical advice to help small business owners navigate the ever-evolving landscape of benefits. Whether you're just starting out or looking to enhance your existing benefits package, this episode is a must-li...