
If you’ve just achieved this major milestone and you’re unsure how to leverage it for real business growth—especially with government or large company contracts—this episode is for you.Malla Haridat shares the real talk: winning big contracts doesn’t happen overnight. It’s a long game filled with relationship-building, strategic networking, and smart proposal writing. She walks listeners through practical next steps, such as crafting your first proposal, making use of valuable resources like your local Small Business Development Center, and attending key procurement events (even when the main decision makers might not be in the room). Beyond the tactics, Malla Haridat breaks down the unique mindset shift needed to succeed in government contracting and highlights why investing in the right coaching and mentorship can be game-changing.By the end of this episode, you’ll have a clear roadmap to start building those essential relationships, position your business for lucrative opportunities, and avoid the common pitfalls that hold so many new MWBE-certified entrepreneurs back. Whether you’re in New York or any other major metro area, this episode offers actionable insights and encouragement to help you unlock your next level of small business success.
Mar 16
25 min

Sales plans aren’t sexy.They’re not inspiring.And I wish I didn’t need one.But after delayed payments, longer sales cycles, and watching “stable” jobs disappear overnight, I’m more convinced than ever: sales plans are survival tools.In this episode, I talk about:Why consistency beats inspirationThe difference between busy work and sales workHow long-term relationships quietly outperform hypeIf you’ve been resisting sales planning… I get it.Still doesn’t make it optional.
Jan 21
29 min

Ever felt low-key terrified about putting yourself out there and sales? You’re not alone. In this episode, I share a surprising conversation with a prospective client who admitted she felt intimidated when joining one of my coaching conversations, and that got me thinking. Why does sales feels so unsafe for so many entrepreneurs? Spoiler It’s not about the strategy. It’s about the fear of being seen, rejected, and actually having to show up. We’re unpacking the hidden fears that keep you stuck, and how to create a safe space to build real sales confidence.
Mar 20, 2025
23 min

This is for all of my folks who want to earn more in their business and know that they SHOULD do a year end review...but would really rather be watching Netflix.
Dec 25, 2024
27 min

You know Black Friday is all about big discounts and flashy sales, right? But if you’re a coach, consultant, or service-based solopreneur who’s relied on word-of-mouth to keep things moving, it can feel like this shopping holiday just isn’t for you. In this episode, I’m flipping that script!
Join me as I share my story of the messy but mighty Black Friday promo I pulled off a few years ago – one that wasn’t perfect but made a big impact on my bottom line. I’ll break down why you need a Black Friday plan (even if it’s not perfect), how to create a sales process in three simple steps, and why doing it messy is better than not doing it at all.
If you’re tired of waiting for the next big client and want to build a revenue stream that works year-round, this episode is for you. Tune in for real talk, practical steps, and a sneak peek into my upcoming hands-on workshop where we’ll get your Black Friday promo started right there – no perfection required.
Hit play, roll up your sleeves, and let’s get your sales moving!
Oct 21, 2024
19 min

Ready to give your sales strategy, a full makeover and this episode I dive into the symptoms of a struggling sales plan that many service space entrepreneurs overlook like inconsistent, cash flow, and feast and famine. I share two stories around why fall is the perfect time to reset and refocus on your sales. Tune in to learn how to stay consistently booked and set your business up for success as we had into the final quarter of the year.
Sep 3, 2024
24 min

It’s easy to get caught up in the “I’m struggling” when it comes to client acquisition. I share 3 tools that I use with my coaching clients to help you navigate
Jun 26, 2024
31 min

I shared why and my story but forgot to give a definition of client acquisition. So listen to the 3 Cs and the 4 steps of a client acquisition process so you can start activate your own process
May 21, 2024
38 min

I candidly share my evolution through 3 distinct phases. Hopefully this gives you a roadmap for your client acquisition journey
May 11, 2024
31 min

In 2024s challenging financial landscape, discover why businesses need both short and long term sales plans and client acquisition strategies for success
May 1, 2024
23 min
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