Pat Damiano is a kettlebell nerd and x2 Skool Games Winner from New York.

We caught up with him in LA to find out:

• How he turbo-charged traffic to his About Page using Lord Of The Rings

• The biggest discovery he's made to reduce churn (6-week cycles)

• And why shifting away from personalization created a stronger community culture

Check it out.

P.S. Yes, there is a Gandalf sword in the episode.