Skool Stories
Skool Stories
Matthew Thompson
Stories from people earning a full-time income doing what they love on Skool.
From flipping hot dogs to $150k/month on Skool
7 years ago, @Samuel G was selling hot dogs on the streets of LA.Now, just a few minutes ago, he became the highest earner of the last ever Skool Games.In this episode we talk about:How one shift in his messaging changed everythingThe unique live-streaming strategy that turbo-charged his trafficAnd why giving his members a coloring-book slashed churnCheck it out!
Jun 28
33 min
How Evan Built The First Viral Skool Community
Over the last 7-days, Skool's new GROWTH BOOST feature has sent over 10,000 people to Evan Shawn's About Page.As a result, he got 100+ new paying members and hit the first page of Discovery. In this pop-up episode, Evan shares exactly how he optimized his brand-new, 3-week-old community for Growth Boost — and how you can too.Topics covered:Coming up with a viral community ideaDesigning a community image that will get picked up by the algorithm Creating a clear, 1-sentence promise And how to make the most of the crazy new opportunity Growth Boost providesCheck it out.
Jun 25
19 min
How Jesse built a $24k/month Voiceover Skool
Jesse's Skool: https://www.skool.com/@jesse-carroll-5319Jesse Carroll is a voice actor and Skool Games Winner.His niche is helping people land their first voiceover gig. In this episode, we talk about:- How he arrived at his current pricing model (using tiers)- The retention mistake that cost him thousands of dollars - And why turning a course into a community changed his lifeCheck it out!
Jun 18
27 min
How Gillian built a $19k/month "Raw Vegan" Skool
​ ⁨Gillian Berry⁩ is a vegan content creator and Skool Games Winner.Her niche is helping people live healthier lives by eating raw food. In this episode, we talk about:- How live-streaming accidentally became her #1 growth strategy- Why community owners shouldn't pretend to be perfect- And what it's like hosting in-person meetups at her house 🙊Check it out!
May 28
24 min
How Mike Makes $15K/month Teaching Guitar on Skool
Grateful Mike is a guitar teacher and Skool Games Winner.His niche is helping "Dead Heads" (fans of the band The Grateful Dead) play their favorite songs. In this episode, we talk about:The power of going all-in on your passionConnecting your community to existing subculturesAnd why "the riches are in the niches"Check it out.
May 15
32 min
She makes $30k/month helping mom's organize their photos
Megan O'Hare is a photographer, mom and Skool Games Winner from Nebraska. In this episode, we talk about:Why selling static courses didn't work for herThe power of live-launching (webinars-for-moms 🤣)And how deeply caring for your customers makes business more funCheck it out!
Apr 30
31 min
How Pat makes $25k/month with his Kettlebell Skool
Pat Damiano is a kettlebell nerd and x2 Skool Games Winner from New York.We caught up with him in LA to find out:How he turbo-charged traffic to his About Page using Lord Of The RingsThe biggest discovery he's made to reduce churn (6-week cycles)And why shifting away from personalization created a stronger community cultureCheck it out.P.S. Yes, there is a Gandalf sword in the episode.
Apr 9
30 min
How a Local Guitar Teacher won The Skool Games
Dave Donoghue is a guitar teacher from Ireland who won the Skool Games using some super unique LOCAL strategies like:- Putting up posters in his local village- Offering a giveaway to his contacts on WhatsApp- And talking to people in real life 😂In this episode he also talks a lot about the importance of:- Getting super specific on who you serve- Finding "Skool friends" to walk the journey together- And the importance of keeping things simpleCheck it out :)
Mar 26
23 min
How to activate your members (Live @ Skool Festival)
We joined Calvin Hollywood on-stage in Germany for a Q+A about welcoming members into our communities. Topics covered:Auto DMsLeaderboard levels and unlocksJunk engagement vs genuine connectionWhat to write on your about page to attract quality membersAnd how to bring people back onto Skool when they leaveYou'll also hear live questions from other Skoolers who were there :)
Mar 13
36 min
They make $40k/month while living in a truck...
Ryan and Haley Schrope signed up for Skool 2-years ago... Now they make a full-time income doing what they love (while living in a truck).In this episode, you'll find out:- Why you should always start before you ready- How to "copy what works"- And the importance of staying in the game long enough to winCheck it out!
Feb 26
1 hr
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