Skin Anarchy
Skin Anarchy
Ekta et al.
Before Barrier Repair Was a Trend with Catherine D'Aragon of First Aid Beauty
31 minutes Posted Jul 16, 2026 at 2:00 pm.
Welcome And Why Barrier Matters
Catherine Journey Into Beauty
Sensitive Skin DNA Since 2009
Trends Versus Science Led Development
Building Icon Products That Scale
Handling Dupes With Proof
P&G Resources Without Losing Culture
Problem First Innovation For Face Body
Career Advice And Final Takeaways
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Send us Fan Mail Catherine D'Aragon, CEO of First Aid Beauty, joins Skin Anarchy to discuss how the brand built its barrier science foundation years before barrier repair became a trend, why it develops products around problems instead of buzzy ingredients, how it responds to dupes, what changed after the P&G acquisition, and the GLP-1 body care innovation coming next. Below are the biggest questions answered in this episode. Did First Aid Beauty focus on barrier repair before it was a tr...