Skin Anarchy
Skin Anarchy
Ekta et al.
The Meaning of Modern Ayurveda in Skincare featuring Pritika Swarup of Prakti
39 minutes Posted Jun 18, 2026 at 2:00 pm.
Welcome And Meet Brithika
From Disney Scout To Founder
Designing A Brand With Culture
Growing From One Product To Retail
Ayurveda As A Whole System
Beauty Narratives And South Asian Identity
Self Doubt In A Saturated Market
Formulation Struggles And Sourcing Ingredients
Why Ayurveda Is Not Just Clean Beauty
The Future Is Synergy And Research
Mentors Profitability And Hiring Lessons
Real Balance Through Clear Priorities
Where To Find Procdi Beauty
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Send us Fan Mail In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Pritika Swarup, founder of Prakti, for a conversation that explores the intersection of Ayurveda, modern skincare, and cultural authenticity. More than a discussion about products, this episode examines how ancient wellness philosophies can inform a more thoughtful and holistic approach to skin health. Drawing from her upbringing and lifelong exposure to Ayurvedic traditions, Pritika shares how her perspective on ...