Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform.

Fred has authored two books about automation and how to use it to gain a competitive advantage
in digital marketing: "Digital Marketing in an AI World: Futureproofing Your PPC Agency" published in 2019, and "Unlevel the Playing Field: the Biggest Mindshift in PPC History" in 2022.

A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.