<p>In this podcast, Laura Cole tackles a topic that she feels really resonates with a lot of local business owners.  How to select a platform to use to market your business? <br/><br/>With a sea of options out there from do-it-yourself (DIY) to full management or somewhere in between with a digital marketing agency like Vivial.  Joining her is Steve Jecker, Vivial&apos;s Senior Director of Client Services to give his perspective. As someone whose team works directly with thousands of business owners, he has seen it all and talks about the benefits and advantages of each.</p>

Ep. 14 | How to Convert Digital Leads Into Revenue

Welcome to Simply Connected, a Vivial podcast series designed to help local business owners learn digital marketing tips, tricks, and insights from industry experts that will help you find and engage with customers online. Vivial, a digital marketing agency, has partnered with hundreds of thousands of local businesses, big and small, across thousands of industries to ensure they are found online using digital marketing.  Your host for this series is Laura Cole, Vivial's V.P. of Marketing. Laura has worked with local businesses over the last 20 years to plan, develop, and implement strategies to grow their business. From the height of traditional media to the introduction of digital marketing and the evolution of mobile, she has seen it all. To learn more about Laura Cole, find her on LinkedIn. In each episode, Laura will invite experts to join her as she dives into different aspects of digital marketing. From text messaging and social media best practices to content marketing and SEO hacks, this series will give you actionable insights that will help you drive sales, engage with your customers and stay "Simply Connected."