We think that most business owners understand the power of a robust video marketing strategy, however, it's still overwhelming and intimidating. Here are some Realistic Video Marketing Tips For Beginners thanks to Sarah Fisher of Blue Lotus Films. Website: https://bluelotusfilms.net/ Youtube: https://www.youtube.com/@BlueLotusFilms Twitter: https://twitter.com/bluelotusfilms Sarah Fisher has over 20 years working in video production. Her love of film began at age 12 when she received the Fisher Price PXL2000 toy camera as a gift. During her career, she has worked at MTV News, the U.S. Information Agency, C-SPAN, CBSNews.com, and A&E Television Networks Interactive. She began her career in Broadcast Journalism by working for CBS News & A&E Television in NYC. After living through 9/11, she felt inspired to make a difference through video production by creating inspirational videos. At her company, Blue Lotus Films, she produces videos that help wellness businesses create a memorable brand with inspiring, story-driven videos. She is passionate about serving wellness businesses due to her meditation and yoga practices as well as her experience using holistic health services to heal her own chronic illness. WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN! https://auroraconsulting.biz/lets-meet/#videomarketing #videotips #videomarketingtips #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

Wave Wyld is a TikTok marketing sensation and social media short-form video coach who can help Small Businesses with their TikTok video marketing strategy. Grab her 9 Short Form Video Formats You Can Make in 10 Minutes or Less by visiting here website: https://www.wavewyld.com/blog 0:00 Wave Wyld shares gold tips 0:45 Wave hires a photographer on TikTok for her own wedding 1:30 Tiktok in the news 1:57 Wave Wyld is her real name 4:10 How TikTok can be intimidating 6:10 Not everyone loves video so then what 6:30 Benefits of video marketing 7:44 Evergreen vs. Breaking news style content 9:30 Ways to SEO your Tiktok videos 12:15 How to stay motivated when the algorithm crushes views 13:20 Storytelling in your video strategy 14:40 Pros and cons of going viral 17:00 When we don't feel creative to produce video for marketing 18:30 Types of videos when trying to produce quality content 19:40 What's cringy on TikTok vs. Instagram 20:30 Storytelling in short form video 23:10 If you're new to TikTok, what to do first WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN! https://auroraconsulting.biz/lets-meet/ #tiktoktips #tiktokmarketing #tiktokvideos #tiktokforsmallbusiness #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

Why People Hate Conflict and what can we do about it to resolve conflict more productively? Chapters include: 0:00 Why people avoid conflict 3:41 Why bad leaders behave the way they do 9:40 Lack of self-awareness 11:26 Self-awareness when you're self-employed 12:55 Why people avoid confrontation 15:14 How to shift our mindset to manage confrontation 16:25 Tools to shift our mindset 21:50 How tone of voice affects communication Find out more about Jenn Whitmer here: https://jennwhitmer.com/ Take her leadership quiz? https://jennwhitmer.com/women-leader-quiz Get a free enneagram booklet: https://jennwhitmer.com/freebies WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN! https://auroraconsulting.biz/lets-meet/ #selfawareness #conflictresolution #conflictmanagement #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

Much of Cyber Security for Small Business owners is taken lightly because we may think we're too small. How will certain businesses be affected by the FTC Safeguard Rule? Meet Carl "The Cyber Guy" De Prado of A2Z Business IT. Carl's contact information can be found here: Linkedin: https://www.linkedin.com/in/carlaz2bit/ Website: https://www.a2zbusinessit.com/ Carl's Book: Small Business Owner's Guide to Protecting Your Business From Hackers https://www.amazon.com/Small-Business-Owners-Protecting-Hackers-ebook/dp/B0BHXLDXH3 WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN! https://auroraconsulting.biz/lets-meet/ #CyberSecurity #cyberhacks #CyberBreach #cybercrime #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

Meet Mahir Nisar, a Discrimination Lawyer Fights for Employee Rights, when the employer/business owner forgets that company policy, is not law. We discuss many things including an employer's accountability and transparency, the mental health of an employee's well-being, steps an employee can take to protect and document the violations, and much more including how/if performance reviews are productive or "weaponized." Mahir shares how when an employer isn't in compliance with the law, how does an employee approach the situation, especially if gaslighting occurs? Should the employee just leave? Mahir's (pronounced "Meyer") website: https://www.nisarlaw.com/ You can find Mahir on the following social platforms: Linkedin: https://www.linkedin.com/in/mahir-s-nisar/ Instagram: https://www.instagram.com/nisarlaw/https://www.tiktok.com/@discriminationlawyer WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN! https://auroraconsulting.biz/lets-meet/ #discriminationlawyer #discriminationattorney #employeeadvocacy #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

This topic is a doozy and we're all guilty of mismanaging our time and thinking we're always busy. Why do we do that? Listen to our episode here on the Real Reason People Can't Manage Their Time and how it leads to stress and burnout. Meet Anna from Burnout Broccoli. Anna is an NLP Coach and I'm absolutely in awe of how NLP works in life, love, business, friends, associates, etc. You can learn more about her blogs and other goodies here: https://burnoutbroccoli.club/ Take Anna's runway quiz that will reveal if you're on your way to experiencing stress and burnout. https://burnoutbroccoli.club/score/ You can find Anna on Twitter: https://twitter.com/BurnoutBroccoli Find Anna on Instagram: https://www.instagram.com/burnout.broccoli/ WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN! https://auroraconsulting.biz/lets-meet/#NLP #NLPCoach #TimeManagement #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

Today we talk to Jerry Alena who's been a retirement and pension plan specialist for over 30 years. 2023 has presented real opportunities for small businesses to take advantage of tax benefits and credits for themselves and any employees they may have. Find Jerry on Linkedin: https://www.linkedin.com/in/gerald-jerry-alena-50780020/ Jerry can be reached at 203-641-5151 to discuss how your small business can take advantage of current retirement plans. WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN! https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

What an honor to be joined by Nancy Levin, a Master Coach, podcast host, and bestselling author of several books. Today we inquire about the difference between money mindset vs. Net Worth.  Formerly the Event Director at Hay House for over a decade, Nancy is the founder of Levin Life Coach Academy offering in-depth coaching, training, and certification programs designed to support students to vividly live at the center stage of their own life.  0:00 Not blaming others 17.39 Money in business 20:00 Magical thinking of limiting beliefs and behaviors 21:50 50 desires workshop is March 5th 24:00 Putting our needs first 25:00 Not knowing what we want leads us to acquiese 25:50 How we cross our own boundaries 26:30 Vision that we hold and if a change is needed 27:20 Worry is the most useless activity 28:40 NancyLevin.com 29:25 Trevor makes his usual appearance 30:00 Art of Change book! Nancy Levin's amazon store: https://www.amazon.com/stores/author/B004KZ2U4U Buy her book, WORTHY: https://www.amazon.com/Worthy-Nancy-Levin-ebook/dp/B01F66NQ58?ref_=ast_author_dp  WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.   Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!   50 Desires Workshop on March 5, 2023: https://yi286.infusionsoft.app/app/orderForms/827b340c-9987-4dde-82f9-637cf83c8fed?inf_contact_key=80ca15a3c23078168c2f72eb725ab46fd18a532c4142cb79caf2b269de1401fa&cookieUUID=8f2f27dd-7a82-4be5-aa0b-34073931142c   50 Desires Podcast episode if you're seeing this past March 5th: https://nancylevin.com/episode-34-50-desires-a-powerful-exercise-in-claiming-your-dream-life-now/ https://auroraconsulting.biz/lets-meet/  #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

Barbara Weltman is the founder of Big Ideas for Small Business, Inc., which publishes Idea of the Day® and the e-newsletter Big Ideas for Small Business®.  Due to her award-winning blogs and other activities on behalf of small business owners nationwide, she was named one of the Top 100 Small Business Influencers five years in a row.  She is an attorney, a trusted professional advocate for small businesses and entrepreneurs, and a prolific author of important books such as J.K. Lasser’s Small Business Taxes, J.K. Lasser’s Guide to Self-Employment, Home Business Magazine’s Home-Based Business Start-Up Guide, Smooth Failing, and 500+ Big Ideas for Small Business.  She is also a guest blogger for several sites and creates continuing education programs for accountants and attorneys. She has been named one of the 100 Small Business Influencers in the nation and a winner of numerous awards for her blogs.   She serves on the advisory board for the Small Business & Entrepreneurship Council.  Find her on www.BigIdeasForSmallBusiness.com and @BigIdeas4SB on Twitter.  Barbara Weltman, the prolific, best-selling author of over a dozen books on how to do things right in business, takes an inspired look in Smooth Failing at the hard lessons learned when things go wrong.   Through extensive interviews with entrepreneurs whose ventures failed for a variety of reasons—some stunningly unexpected, some painfully inevitable—Weltman gleans valuable insights about the small mistakes that can lead to large-scale catastrophe.   Smooth Failing seeks to save readers from similar disasters—while empowering those who are learning from failures and adversity to bounce back stronger and wiser on the often rocky road to success.    Buy her book, Smooth Failing https://www.amazon.com/Smooth-Failing-Barbara-Weltman/dp/1948080419  Full Amazon Store: https://www.amazon.com/stores/Barbara-Weltman/author/B001ITVZ1U?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true  Sign up for Big Ideas for Small Business https://bigideasforsmallbusiness.com/  WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.   Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!   https://auroraconsulting.biz/lets-meet/  #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation

I could speak with Tim Brown all day on this topic: Confident Speaking vs. Public Speaking. Join Tim and me as we explore communication challenges for small business owners.    Find Tim on Twitter and join his weekly Spaces on Saturday at 11 a.m. EST. https://twitter.com/SimplyTimTV  .... SEE TIM'S PINNED TWEET.   Find Tim on Linkedin: https://www.linkedin.com/in/timothybrown/  WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.  Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!   https://auroraconsulting.biz/lets-meet/  #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation