When I was in college, I was fortunate enough to work a semester at Walt Disney World. It was great! A few hundred students from around the country would come in and work for three months, while also taking classes to learn about a different aspect of the operation. At our final orientation, the lady giving the class said, “Disney World is known as the happiest place on Earth, and you’re going to see so many people having the time of their lives.” “But the truth is, too, that in surveys conducted in virtually every country around the world, this is the number one place that people say they would like to see before they die.” “You will see a lot of people in wheelchairs and with obvious medical needs." "But many people want to come here while they are still well enough to enjoy the park fully. They may not show any outward signs of illness or disability yet.” “When you see a guest in a wheelchair or with a disability, we want you to be as helpful to them and make their experience as pleasant as you possibly can." "But we expect you to give the exact same level of treatment and care to every guest you encounter." "Because the truth is… you never know what people are going through.” That little talk has remained with me from that day forward. What profound advice. People mentioned in this episode: None today (personal story). Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Do you remember the scene in Raising Arizona where Glen tells a joke, then calls it a “way-homer?” He said it’s because you only get it on the way home. I didn’t appreciate the brilliance in this quote at first, but it stayed with me. I now put it right up there among the all-time greats. People mentioned in this episode: Robert Brault Books and other resources mentioned in this episode: Raising ArizonaGood To Great: Why Some Companies Make The Leap… and Others Don’t Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Mr. Caples was an iconic advertising figure from the 1920s (pre-Mad Men) who pioneered many direct marketing methods. Today, the highest honor you can garner in Direct Marketing is called "The Caples Award." His book, Scientific Advertising, is as relevant today as it was when he published it. Why? Because people are the same. That’s why a Bible story is just an interesting or enlightening as it was two thousand years ago. Our surroundings are certainly different, but our human nature is the same. Just as it will be two thousand years from now. People mentioned in this episode: John Caples Books and other resources mentioned in this episode: Mad MenScientific AdvertisingThe Bible Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

For my money, David Lee Roth is the greatest frontman in the history of Rock and Roll. I didn’t say “singer” -- there’s a huge difference, so don’t even start. He's also come up with more than his share of keen insights over the years. This one has always stuck with me since I heard him say it back in 1986. People mentioned in this episode: David Lee Roth Books and other resources mentioned in this episode: Rat Race Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I’ve always enjoyed the Nightingale-Conant personal development courses. I remember when you’d get the big binder with all the cassettes in it. This quote is from The Strangest Secret, written and narrated by Earl Nightingale himself in 1956. Emerson probably beat him to it, though, when he wrote... “A man is what he thinks about all day long.” But I like the transformational optimism in Mr. Nightingale’s version best. People mentioned in this episode: Earl NightingaleRalph Waldo Emerson Books and other resources mentioned in this episode: The Strangest SecretNightingale-Conant Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Yes, tomorrow is promised to no one. So make today the day you begin to turn it all around. People mentioned in this episode: George Eliot (pen name of Mary Ann Evans) Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Mr. Ziglar was truly one of the greats. Even after his passing, I think this man continues to touch more lives and help more people in a day than most of us – myself included – do in a lifetime. People mentioned in this episode: Zig Ziglar Books and other resources mentioned in this episode: Leave It to Beaver Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

This quote doesn’t mean anything unless you know the classic Zen story behind it. I heard Dr. Dyer tell it years ago, and here’s how I remember it… A farmer walking into town passes The Buddha and says, “Buddha, please help me." "Something terrible has happened. My ox just died and now I have no way to plow my fields." "Isn’t that the worst thing that could have happened to me?” The Buddha replies, “Maybe so; maybe not.” The farmer walks away shaking his head, thinking The Buddha has obviously gone mad. On his way home, he spots a huge, strong, wild horse and ropes him. This horse will do even more work than the ox. Next week, the farmer sees The Buddha and says, “You were right! I now have a horse that can do twice the work of my old ox. Isn’t that wonderful news?” “Maybe so; maybe not,” says The Buddha. Again, the farmer walks home thinking The Buddha has lost touch with reality. When he arrives, he finds his son lying on the ground with a broken leg. He had been thrown while riding the new horse. On his next trip into town, the farmer spots The Buddha and says, “You were right again." "The horse broke my son’s leg. Now he won’t be able to help me at harvest time." "Surely, Buddha, don’t you see this is the worst news imaginable?” “Maybe so; maybe not,” the Buddha calmly replied. That was the last straw! The farmer walked away, telling himself he had wasted enough time seeking advice from this old, senile man. Just then, word spread throughout town that war had broken out against a bigger, stronger village. Troops were going to every house and farm to round up all the able-bodied young men to fight. They would be outnumbered and outmatched, and would most likely die. The farmer rushed home. The troops had come, but since his son had a broken leg, he was not taken, and his life was spared. And from that day forward, the farmer never doubted the wisdom of The Buddha again. People mentioned in this episode: Dr. Wayne DyerAndrew CarnegieJohn D. RockefellerJ. P. MorganCornelius Vanderbilt Please Note: I realize not all these gentlemen made their fortunes during The Depression. My point is about their attitudes regarding the prevailing financial conditions of their times. Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

It’s official! Mark Twain and Abraham Lincoln get credit for more quotes they didn’t actually originate than any other historical figures. I saw a funny one online the other day... “Don’t believe everything you read on the Internet.” — Abraham Lincoln People mentioned in this episode: Abraham LincolnMark Twain Books and other resources mentioned in this episode: The Sopranos Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

The book, North Dallas Forty, was made into a movie in the seventies starring Nick Nolte and Mac Davis. Lots of great character actors in there, too, like Dabney Coleman and G. D. Spradlin (who you might also know as the Senator who tries to extort Michael in The Godfather: Part II). People mentioned in this episode: Nick NolteMac DavisDabney ColemanG. D. SpradlinJerry Seinfeld Books and other resources mentioned in this episode: North Dallas Forty (book)North Dallas Forty (movie)The Godfather: Part IIThe Tonight Show with Johnny Carson Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com