This week I am delighted to be joined by Michelle Warner, a business designer and strategist and an expert on the topic of relationship marketing. 

The vast majority of what we see these days is traffic-based marketing, which is well suited to mass market brands, but not at all well suited to tiny service-providing businesses. What serves us well is strategic, generous fostering of relationships. 

In this interview, Michelle Warner talks us through some of the typical misconceptions, pitfalls, and, most importantly, winning approaches to cultivate our own relationship marketing skills for our own businesses. 

You can find more of Michelle Warner's work at themichellewarner.com

You can find more of my work at Simple Prospering