"Marketing" and "sales" are much loathed words and activities in the tiny service-providing business space. Most of us got into our work to help people out while practicing something we have a deep love for. Not to feel like we're shaking people down for money. That's totally fair!  Except... if a business is not bringing in revenue, it's not a business (call back to building block #1...). So marketing and sales become essential, but we don't have to do them in ways that are either overwhelming or which just feel gross. We truly don't! In this episode I discuss the simplest definitions of marketing and sales for our purposes, and the simplest and most effective (and non-gross) ways to engage with them.

EP 17: Michelle Warner on Relationship Marketing

We think tiny (but mighty) service-based businesses are what makes life good for millions of people. And we want them to be supported in that. On the show we're exploring work, money, and the 21st century economy. 

If you’re here you might be self-employed, a freelancer, or an entrepreneur with a small team and the things you make come from your heart with an earnest intent to make things better for the people your business serves. 

We’re so glad you take such good care of your clients. And… we want to make sure you get taken good care of too so that you can keep helping your people instead of finding yourself under-resourced and burnt out.

That’s why we make it easy for VSB’s (fun acronym for Very Small Businesses yay!) to focus on profitability without any of the “get rich quick/hustle culture” ick.