Send us Fan Mail Quit Hiding on Zoom Calls: How to Tell the Difference Between Traction and Distraction Description: Your calendar is packed with trainings and Zoom calls, and every one of them feels productive. But feeling busy and making progress are two very different things, and sometimes that call is just a comfortable place to hide from the harder work you already know you should be doing. In this episode, Bill Soroka gets honest about the endless parade of trainings, webinars, and Zoom...
Jul 7
17 min
Send us Fan Mail What happens to your family if you don't make it home tonight? That's the question at the heart of this conversation with Jon Braddock, CEO of My Life & Wishes and creator of the Legacy Vault. Bill and Jon dig into the Certified Legacy Vault Advisor (CLVA) program and why it's becoming a blue ocean for notary entrepreneurs who already love estate signings. Jon shares the story that started it all... the 10-month "morbid scavenger hunt" his family endured after his father-...
Jun 30
44 min
Send us Fan Mail You're already invited to the kitchen table. It's time to claim your seat. Bill Soroka makes the case that notaries are the missing fourth corner of the Quadrangle of Trust, and shows how to help families and earn a new income stream doing it. 👉 Watch the 2-minute video and get certified: https://www.notarycoach.com/partner Most estate plans transfer wealth, but almost none of them transfer clarity. A family can do everything right, set up the will, fund the trust, check ever...
Jun 23
30 min
Send us Fan Mail What do 33–55 million documents a year have in common? They all need an apostille. If you're a notary wondering how to grow your income without being chained to your state's borders—this episode is your roadmap. Bill Soroka is joined by Judi Lawrence, widely known as the Queen of Apostilles, to break down one of the most underutilized (and lucrative) opportunities in the notary profession: becoming an apostille agent. Judi is the founder of Center City Notary & Apostil...
May 12
42 min
Send us Fan Mail Most notaries know estate planning is important… But when the moment comes, they freeze. What do you actually say? How do you bring it up without sounding awkward… or worse, salesy? In this episode of the Sign & Thrive Podcast, we’re breaking that down in a practical, real-world way. Because estate planning isn’t just about documents. It’s about protecting families. Avoiding costly probate. And making life easier for loved ones during some of the hardest...
May 5
44 min
Send us Fan Mail Most notaries who want to break into trust and estate work focus on one thing: getting estate planning attorneys to hire them. They send emails. They drop off business cards. They wait for the phone to ring. What they're missing is the strategy that changes everything — becoming a resource before they ever ask for anything in return. In this episode, Bill Soroka breaks down the Three-Tier Estate Planning Referral System, a simple but powerful framework that transforms notarie...
Apr 28
33 min
Send us Fan Mail I called over 200 notaries listed on my own platform about paid estate signing jobs. Two called back. That experience — and the painful decision it led to — is at the heart of this episode. For years I ran Gotary.com, a premium notary directory I personally built, marketed, and stood behind. I put my name, my face, and my phone number on it because I believed in the professionals listed there. And when hiring parties started telling me they couldn't reach those notaries, I te...
Apr 14
23 min
Send us Fan Mail Most notaries are commissioned… But very few are truly prepared for the responsibility that comes with the role. In this episode of the Sign & Thrive Podcast for Notaries, Bill Soroka sits down with Lori Hamm—former notary administrator for the Montana Secretary of State’s office—for a candid conversation about the gap between what notaries are expected to do and how they’re actually trained. This isn’t a conversation about how to stamp documents. It’s about what’s really...
Apr 7
1 hr 13 min
Send us Fan Mail I shut down a platform I built to raise the standard of this industry. Not because it failed… but because I couldn’t stand behind it anymore. There’s a moment every business owner faces eventually. When the data doesn’t just disappoint you… It forces a decision. In this episode, I’m sharing the real story behind why I made the call to shut down Gotary — a directory I built differently on purpose. Not faceless. Not automated. Not “set it and forget it.”...
Mar 31
11 min
Send us Fan Mail Most notaries are taught to build their business one review at a time. Build your Google Business Profile. Ask every client for five stars. Stay visible. And that advice works… to a point. But if you’ve ever felt like you’re still chasing the next appointment, still wondering where the next opportunity is coming from, there’s a reason. You’re playing a transaction-based game. In this episode, Bill Soroka introduces a different approach—one that shifts your focus f...
Mar 29
13 min
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