SHOT BY BOTH SIDES
SHOT BY BOTH SIDES
shotbybothsides
Standing on the outside, looking further out.
BONUS BEATS - Ogilvy EvoPsych webinar
Eaon joined Ogilvy Consulting's Rory Sutherland, Jordan Buck and Researcher Lachezar Ivanov in a panel discussion following the presentation of their paper that explores the evolutionary lens on standardisation v adaptation in global advertising. The session was billed as Conversations That Matter – What Advertising can Learn from Evolutionary Psychology. This is just the audio from the panel discussion part. You can watch the whole thing including the presentation here https://www.ogilvy.com/ideas/conversations-matter-what-advertising-can-learn-evolutionary-psychology
Apr 20, 2021
41 min
Carolyn Barclay
Eaon chats with esteemed copywriter Carolyn Barclay about copywriting, songwriting, a bit of Tarot and mysticism and lots more. Plus some splendid tunes. Contact Carolyn at http://carolynbarclaycopywriter.com.au or @yesnoum on Twitter.
Apr 17, 2021
1 hr 57 min
Andy Nairn
Eaon talks with Andy Nairn, co-founder and CEO of Lucky Generals in London. Andy has written a splendid book 'Go Luck Yourself'. The lessons among the 40 chapters are how to appreciate what you’ve got, look out for opportunities everywhere, turn misfortune into good fortune and how to practise being lucky, every day. They also digress into a bit of football chat and you can learn how a 19th-century Italian acrobat influenced the repositioning of Pot Noodle. Go Luck Yourself is out in June, but can be preordered here (UK and Australia links) https://www.amazon.co.uk/Go-Luck-Yourself-brands-favour/dp/B08T69P5C5 https://www.amazon.com.au/Go-Luck-Yourself-Brands-Favour/dp/0857198882
Feb 12, 2021
1 hr 6 min
STEVE HARRISON
Eaon talks with legendary Creative Director, author and film-maker Steve Harrison. They go through Steve's important new book 'Can't Sell, Won't Sell', lament 'brand purpose', the dearth of working-class talent in advertising amongst other topics. And Steve selects five bits of music from Bowie to Puccini. Merry Christmas everyone.
Dec 22, 2020
1 hr 48 min
BONUS BEATS - On CoronaTV with Joseph Jaffe
Eaon was a guest on Joseph Jaffe's splendid daily CoronaTV show a few weeks ago. CoronaTV happens every weekday (and sometimes on weekends) at 2pm EST at www.JaffeJuice.TV. 
Nov 27, 2020
57 min
Marcus J H Brown returns
Eaon talks to artist Marcus Brown again, we hear about taking his performances to galleries, business mythology and entrepreneurial mysticism. That leads into how A Wicked Pack of Cards - Marcus's long-form poem/book from earlier this year - is developing further. And not least he gives us a look into how Performance is changing in a pandemic world. And some tunes.
Nov 23, 2020
1 hr 44 min
Dr Karen Nelson-Field
Eaon talks with Dr Karen Nelson-Field, CEO of Amplified Intelligence, about human attention as a measurement and metric that can help advertisers towards quality ad placements. They discuss the key themes of Karen's most recent book 'The Attention Economy' from the myths of 'viral' to how the established laws of brand growth might change over the next ten years. Dr Karen also picks 5 tunes as we continue the Desert Island Discs sub plot of these chats.
Oct 15, 2020
1 hr 19 min
Faris Yakob
Eaon talks with Faris about everything from COVID to wisdom from Hinduism via the mental health problem in advertising, status anxiety, drum'n'bass and much more in between whilst Faris also picks his five desert island tunes. 
Sep 28, 2020
1 hr 46 min
Mark Pollard
Eaon talks with planner royalty Mark Pollard, resident of NYC, author of the new book 'Strategy Is Your Words' and founder of the Sweathead strategy community. They chat about the book, Marks online training platform, and some of Mark's insightful reflections on his time in the industry. Keeping up the music theme Mark chooses 5 tunes from the mid-late 90s from when he was running the first hip hop magazine in Oz, club nights and Djing on hip-hop radio in Sydney.
Sep 22, 2020
1 hr 23 min
Becky McOwen-Banks
Eaon talks with Becky McOwen-Banks,Vayner Media London's Executive Creative Director. They cover Becky's role at the forefront of various activities  challenging the barriers faced by women in advertising, the application of AI in creativity and making the switch to Vayner Media. Becky picks some artworks that have inspired her in some way in her professional work. Links to the works discussed https://www.tate.org.uk/whats-on/tate-liverpool/exhibition/antony-gormley-field http://jamesturrell.com/work/type/skyspace/ https://www.tate.org.uk/art/artists/shoji-hamada-8795 https://fundaciotapies.org/la-colleccio/obres/?o=294 https://www.moma.org/collection/works/80085
Aug 13, 2020
1 hr 10 min
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