<p>San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.</p><p>For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy</p>

The Data-Driven Way to Win Customers’ Hearts

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.