Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.For more on Pop & Bottle and show notes: <a href="https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast">https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast</a>Make your brand the go-to choice for customers and download our brand positioning analysis: <a href="https://bit.ly/3niv0QH">https://bit.ly/3niv0QH</a>

Why San Francisco is Still the Place for Startups

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.