Tune into this episode of Shopify Masters to learn: <ul><li>How to scale your DTC business on a budget </li><li>Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products. </li><li>The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)</li><li>Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name. </li></ul>For more on Goldilocks and show note: <a href="www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast">www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast</a>

How This Urban Contemporary Gallery Targets Their Niche Customer Base

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.