Welcome to Shoestring, the show dedicated to helping small businesses with big ambitions and tight budgets. In each episode, our team of scrappy, seasoned marketers collaborates with a business to find out their goals and brainstorm creative solutions to achieve them. Tune in to hear us pitch ideas — then find out which ones worked, and learn from those that didn’t. Shoestring is produced by SimpleTexting, a Sinch company.

The 13th annual Indie Craft Parade is right around the corner, but Lib and Jackie are struggling to market to current and future attendees. Their organization, Makers Collective, sells most of its tickets at the door, which makes collecting useful attendee data a marketer's nightmare.While SMS marketing can help solve this challenge for future events, Lib and Jackie now need creative ideas for building their contact list and keeping subscribers engaged year-round.Shoestring is produced by <a rel="noreferrer noopener" target="_blank" href="https://simpletexting.com/">SimpleTexting</a>, a Sinch company. Learn more at SimpleTexting.com. Does your small business need marketing help? Text us at (954) 419-3657.

The 13th annual Indie Craft Parade is right around the corner, but Lib and Jackie are struggling to market to current and future attendees. Their organization, Makers Collective, sells most of its tickets at the door, which makes collecting useful attendee data a marketer's nightmare.While SMS marketing can help solve this challenge for future events, Lib and Jackie now need creative ideas for building their contact list and keeping subscribers engaged year-round.Shoestring is produced by SimpleTexting, a Sinch company. Learn more at SimpleTexting.com. Does your small business need marketing help? Text us at (954) 419-3657. 