Welcome back. This is Season Three! Today Claudia is in conversation with Big Data Pioneer, Edwina Dunn, OBE. They talk about Edwina's passion for technology in an all male dominated field, her global, break through success, followed by her frustration by the general lack of visible female role models. This inspired her to start The Female Lead, an organisation to providing young women with inspiration and examples of what they can accomplish. Edwina discusses the need for businesses and leader to better understand the diverse and evolving needs of women as consumers and employees.