Rule #8 is to lead with curiosity. Curiosity is necessary in this pivotal time in marketing because of emerging technologies such as generative AI. Successful marketing leaders don't wait for all of the answers before taking the first step. 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #18) 

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