
Michelle Davey, founder and CEO of Wheel, shares how Wheel is trying to change engagement behaviors, and how they take a partnership approach to reinventing how virtual care is delivered. All that, plus the Flava of the Week about Equinox’s new longevity-based gym membership. What does it say about opportunities for fitness and healthcare to meet, and how can concierge-level services connect parts of the health and wellness journey? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#333) See omnystudio.com/listener for privacy information.
Jul 9, 2024
38 min

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. This was Zain’s first episode to co-host, and he and Jared embarked on a quest to discover whether it’s possible for healthcare organizations to provide the experiences that consumers demand. They talk about how culture and organizational structures keep getting in the way, the effects of hierarchical silos, and the benefits of widening our aperture to see more opportunities. This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#332) See omnystudio.com/listener for privacy information.
Jul 5, 2024
27 min

Season 11 kicks off with GoodRx Co-Founder Doug Hirsch. Doug is candid about the intentional and unintentional effects of rising drug costs, the downstream effects when consumers don’t fill their prescriptions, and how GoodRx simplifies decisions by reducing the amount of information that’s presented. All that, plus the Flava of the Week about Season 11’s theme of engaging the modern health consumer. How do we make the total healthcare experience what it was always meant to be, and what’s our destination as we redefine what engagement means? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#331) See omnystudio.com/listener for privacy information.
Jul 2, 2024
33 min

This bonus episode highlights trends in the physician relations space and the digital tools that are being used to modernize providers’ business growth. It’s a “greatest hits” collection from Season 2 of the Actionable Insights Podcast hosted by Doctivity Health. Providers have to address the bottom line before they can prioritize things like consumer experience, so these are important conversations that you’ll want to hear. This episode features interviews with five senior marketing and physician liaison leaders who voice the health system’s perspective: Jean Hitchcock, Melissa Fors Shackleford, Molly Luton, Chris Pace, and Amy Comeau. Interviews were recorded at HMPS 2024 with guest host James Gardner. This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#330) See omnystudio.com/listener for privacy information.
Jun 27, 2024
23 min

We wrap up Season 10 with Ted Moser, Senior Partner at Prophet and author of Winning With Platforms. Ted gives a clinic about the quickly-evolving Platform Era and how healthcare organizations should and shouldn’t leverage platforms to grow their influence and improve consumer experiences. All that, plus the Flava of the Week about Peleton’s most recent consumer health report. What do attitudes about fitness reveal about healthcare behaviors, and what’s the value in bringing connected fitness and other preventive aspects of health and wellness into the forefront of the consumer experience discussion? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#329) See omnystudio.com/listener for privacy information.
Jun 25, 2024
33 min

For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare. All that, plus the Flava of the Week about Costco’s new weight loss program. How is Costco’s partnership with Sesame fueling this new offering, and what does it signal to us about the next pivot in consumer-led retail health services? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#328) See omnystudio.com/listener for privacy information.
Jun 18, 2024
30 min

In his work at KLAS, Adam Cherrington speaks with a lot of digital health companies as well as the provider organizations that they serve and partner with. Adam shares his point of view on trends that he’s seeing when it comes to patient experience and consumer engagement, as well as the categories of digital health solutions that are out there addressing these priorities. All that, plus the Flava of the Week about Oura Rings’ new heart health features. Where do smart rings and other wearables fit in the modern consumer’s health and wellness conversation today, and what they do tell us about making holistic health more accessible? Highlights: 11:22 – Health systems see the need to move from point solutions to platforms 20:31 – Categorizing the patient engagement ecosystem is challenging 24:41 – Care redesign and tech stack consolidation is the right time to ask patients what they want in their experience 28:32 – Adam hopes we'll see more personalized communication in the future This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#327) See omnystudio.com/listener for privacy information.
Jun 11, 2024
35 min

Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets. All that, plus the Flava of the Week about Best Buy’s Q1 performance. What are the latest accomplishments with their slow-and-steady approach to innovation, and what does it tell us about consumer products when we consider their enterprise quarterly earnings? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#326) See omnystudio.com/listener for privacy information.
Jun 4, 2024
22 min

Acute stressors aren't what makes us sick; it's the constant, modern-day "lions" that are creating chronic stress, and thus the short-term and long-term health issues that stress creates. Join Dr. Molly Dickens and host Ann Somers Hogg as they discuss how child care in the U.S. is a big modern-day "lion" for parents — especially mothers — and how fixing the child care crisis will help diminish the mental health crisis. Resources: Publication: If health is wealth, America’s working mothers are living in extreme poverty: A framework for proper diagnosis and effective treatment Article: What the Child Care Crisis Does to Parents The Maternal Stress Project See omnystudio.com/listener for privacy information.
Jun 4, 2024
32 min

Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insights on what’s coming around the corner for consumer experience, and how sharing our own healthcare encounters leads us to build a better system for tomorrow. All that, plus the Flava of the Week about the third and final trend in McKinsey’s latest consumer insights report. Are consumers still shopping their healthcare, and how can we orchestrate experiences by connecting to a holistic health ecosystem? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#325) See omnystudio.com/listener for privacy information.
May 28, 2024
33 min
Load more
