SheSpeaks: Women of Influence
SheSpeaks: Women of Influence
SheSpeaks, Inc.
Gen Z Doesn’t Play by the Rules—And That’s the Opportunity
25 minutes Posted Jun 5, 2025 at 7:00 pm.
Welcome to She Speaks: Women of Influence
Meet Shaquana: Bridging Brands with New Majority
Understanding Gen Z Consumer Behavior
From Radio to Advertising Career Path
HBCU YOU: Creating Meaningful Brand Connections
Defining Influence and Career Advice
Episode Closing
0:00
25:59
Download MP3
Show notes
In this episode, we’re joined by Shaquana Joseph, Strategic Account Director at Group Black, a media collective dedicated to bridging the gap between today’s most influential consumers and the brands that want to reach them. Shaquana shares her inspiring journey from college radio at Howard University to leading game-changing brand partnerships at Group Black. She unpacks how Gen Z is rewriting the rules of influence, why authenticity matters more than ever, and how brands can build lasting l...