SheSpeaks: Women of Influence
SheSpeaks: Women of Influence
SheSpeaks, Inc.
Welcome to the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each episode features candid conversations with creators, CMOs, and media leaders shaping today’s marketing landscape, exploring how storytelling, trust, and paid media work together to move consumers from discovery to purchase. Built for marketers, brands, and creators, the show delivers practical insight into the strategies shaping the next era of advertising.
What's Next for Retail? with Anne Mezzenga
Few people have experienced the retail industry from as many angles as Anne Mezzenga. With more than 25 years of experience spanning journalism, retail, marketing, and technology, she's held leadership roles at Target, co-founded the influential retail podcast Omni Talk, and now leads Retail Field Report, where she uncovers the people and ideas shaping the future of commerce. In this episode, Anne joins Aliza Freud to discuss the rapidly evolving retail landscape, from AI-powered shopping and...
Jun 29
40 min
M&A Moves in Ad Tech with Mary Matyas
Mary Matyas has spent twenty-five years moving across every layer of the digital media ecosystem — from operating leadership at Criteo, The Trade Desk, and MediaMath, to the deal table as COO and Managing Partner at Ironbound Group, a boutique M&A advisory firm specializing in FinTech, AdTech, and MarTech. What sets her apart from most advisors: she's been the operator on the other side of the table. In this episode, Mary unpacks what the Publicis acquisition of LiveRamp could mean for id...
Jun 10
34 min
From Shopper to Screen: Inside the Evolution of Retail Media
Amy Vollet has spent her career at the intersection of media, commerce, and retail — watching the entire landscape transform around her. Now leading the digital commerce practice at Saatchi X, part of Publicis Commerce, she brings together media planning and buying, data and analytics, and e-commerce into one end-to-end approach that reflects how consumers actually shop today. In this episode, Amy shares her perspective on how retail media has evolved from shopper marketing, why the brand-ret...
May 13
36 min
Think It, Become It: How Your Mindset Shapes Your Outcomes
When Sarah Centrella hit a breaking point in her life, she was left with uncertainty, pressure, and no clear path forward. In that moment, a simple shift in thinking opened the door to something new: the idea that her future could be shaped by what she chose to believe. As an author, speaker, and coach, and the author of multiple books including her newest release Think It, Sarah has spent over a decade helping individuals and executives reprogram their mindset, aligning their thoughts with t...
Apr 8
37 min
Changing the Game: The Power of Investing in Women
When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling. As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders....
Oct 9, 2025
30 min
Turning Grief Into Grit: Breaking Barriers in Fertility
When Diana Thomas became one of the first women in the United States to give birth through donor egg IVF in 1996, there were no guidelines, agencies, or contracts. It was determination and uncharted territory. Today, as Founder and CEO of The World Egg and Sperm Bank, she is on a mission to bring transparency, ethics, and rigorous standards to a rapidly growing and often misunderstood industry. Episode Highlights Diana’s groundbreaking 15-year journey through infertility and how it shaped her...
Sep 18, 2025
32 min
Proof of Value: Measuring What Matters Most
Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insights, how transparency has guided her career, and the importance of staying curious when navigating change. Episode Highlights: The shift from proof ...
Sep 10, 2025
15 min
Unlocking Trust: Data, Privacy & Leadership
Ad fraud and data privacy are changing the way advertisers and consumers interact. In this episode of Women of Influence, Nina Talcott, Director of Research Communications and Media Engagement at Pixalate, explains how fraud drains billions from the industry, what new privacy laws mean for consumers, and why transparency is critical. She also shares her perspective on influence, the value of mentorship, and the advice she would give her younger self. Episode Highlights: How Pixalate combats a...
Aug 25, 2025
17 min
Inside the Shopper’s Mind: What Every Brand Needs to Know
Retail media is rewriting the rules of marketing, and Cyndi Loza is here to break it all down. As Senior Editor at Path to Purchase Institute, she shares what brands need to know about AI, shopper behavior, and why in-store still matters more than you think. Cyndi also reflects on her journalism roots, defining influence, and navigating work-life balance as a parent and professional. Episode Highlights How retail media is reshaping the marketing funnelWhat shoppers really want in-storeThe rol...
Aug 7, 2025
21 min
The Coldplay Cam Effect: Reputation, Reaction & the New Rules of PR
Diane Schwartz, CEO of Ragan Communications, breaks down one of the year’s most viral PR moments—the Coldplay concert “Crisis Cam”—and shares what brands should do when leadership missteps play out in public. She also reflects on becoming Ragan’s first female CEO, why internal communications is more important than ever, and how leaders can build trust, influence, and confidence at every level. From the value of in-person connection to what today’s employees want most, this episode delivers pr...
Jul 24, 2025
31 min
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