SheSpeaks: Women of Influence
SheSpeaks: Women of Influence
SheSpeaks, Inc.
The Evolution of Beauty Marketing: Transparency, Trips & TikTok
17 minutes Posted Apr 24, 2024 at 5:00 am.
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Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks. In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emphasizing the significance of community management and the impact of influencer marketing within today's bea...