She's the brand
She's the brand
Paula Pwul
She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries. Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space.Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online.Hit subscribe and get ready to make your name unforgettable. Your next level starts here.
Living a creative life with Pia Leichter
Pia Leichter is a creative partner, published author, certified coach, and entrepreneur. Her path has been anything but ordinary: a recovering nomad, she’s reported as a journalist in Sri Lanka, graduated summa cum laude from NYU, and worked as an award-winning creative director for some of the biggest brands in the world. Now, as the founder of Kollektiv Studio, she’s uniquely positioned to co-create wild visions and ventures. Get a copy of her book: On Amazon: https://www.amazon.com/Welcom...
May 25
41 min
98 - Nobody can hire you, book you, or buy from you if they don't know you exist
Right now, someone is looking for exactly what you do. They're on Instagram. They're asking around. They're searching. And your name is not coming up. Not because you're not qualified. Not because you don't have what they need. But because you are not visible enough to be found. In this episode, we talk about the real cost of staying invisible - not in followers, but in opportunities. We get into why smart, capable women keep themselves hidden, what it actually means to show up (it's no...
Apr 23
13 min
97 - What happens when you stop letting fear make your decisions
The business you didn't start. The pitch you didn't send. The post you drafted and deleted. The course you have been building in your head for two years. What if every single one of those things stalled in the same place - not because you weren't ready, but because fear got to make the decision before you did? In this episode, we get into the Big Yes. Not as a motivational concept, but as a real, practical decision you can make today and in the future. We talk about the three fears that...
Apr 16
16 min
96 - Invisible brilliance: why the thing you take for granted is your biggest asset
There is something you do so naturally, so effortlessly, that you have stopped seeing it as valuable. You explain it away. You give it away for free. You assume everyone can do what you do. They cannot. In this episode, we talk about invisible brilliance - the expertise you carry that other people are actively searching for, willing to pay for, and praying someone like you will finally put into the world. We walk through why we dismiss the skills that come most easily to us, the three s...
Apr 9
20 min
95 - The Power of Seasons with Dr. Sapphire
What do medicine and email marketing have in common? More than you'd think. In this episode, Paula sits down with Dr. Sapphire - a practicing medical doctor who has also built a thriving presence in the world of email marketing. She's proof that your expertise doesn't have to fit into one box, and that the most powerful personal brands are often built at the intersection of two very different worlds. Dr. Sapphire shares how she manages the demands of both fields without burning out, and why s...
Mar 12
30 min
94 - Playing small is over in 2026
This year we're done waiting. Done hesitating. Done letting "almost ready" hold us back. In this episode, I'm talking about what it actually looks like to stop playing small - in your life, your business and your brand. We'll unpack the tiny ways women shrink, the faith and courage it takes to step forward anyway, and the practical steps that make growth inevitable. if youve been stuck in the "waiting room" of your own life, this episode is your permision to move - imperfectly, co...
Feb 5
9 min
93: How to Become a Woman Who FINISHES, Not just one who begins.
Why do we get excited when an idea drops… but lose steam halfway? Why do unfinished projects follow us from season to season? Why do we start strong but struggle to land the plane? In this episode, I break down the real reasons you don’t finish what you start — and none of them mean you’re lazy, unmotivated, or unserious. They’re human. They’re fixable. And once you understand them, you can finally break the cycle. We’ll talk about: The psychology behind follow-throughWhy clarity ...
Dec 4, 2025
13 min
92 -  Becoming the Woman People Trust
If you’re tired of feeling “qualified but invisible,” this episode is for you. Today, we’re diving into what it actually takes to build an authority brand - the kind people trust, refer, quote, and invite into rooms you once prayed for. This doesnt ask you to be loud, perfect, or everywhere at once. It’s about clarity, credibility, consistency… and the quiet inner work that makes people believe you before they even meet you. In this episode, I break down: Why authority starts with...
Dec 4, 2025
14 min
91 - Your 2026 personal brand strategy
2026 isn’t the year to start from scratch, it’s the year to strategically evolve. In this episode, we’re breaking down what every ambitious woman needs to build a personal brand that commands authority, creates opportunities, and aligns with her next level. You’ll learn: •The five non-negotiable foundations of a powerful brand in 2026 •How to position yourself as a thought leader (even if your audience is small) •What’s changing in the online landscape and how to adapt •The mindset shif...
Nov 13, 2025
13 min
90: Ninety Lessons Later
After 90 episodes, I wanted to pause and breathe this one in. This milestone is about becoming. In this solo episode, I’m reflecting on the biggest lessons I’ve learned from building She’s the Brand - about faith, storytelling, obedience, showing up scared, and trusting God with the outcome. From learning that clarity comes from movement, to realizing that rest is also work, to understanding that your becoming is the brand, this episode is part gratitude, part growth, and all heart. If y...
Oct 30, 2025
19 min
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