Sherpas Talking Shop
Sherpas Talking Shop
Sherpa Marketing
Stew Moffatt, Dan Nicholson, and Mike Brown get together every few weeks to talk Marketing and Advertising.
Ep 14: Brands Getting Political, Augmented vs Virtual Reality & Tourism Marketing
Stew, Mike B & Producer Noah discuss how celebrities and brands are using platforms to communicate social beliefs, comparing and contrasting augmented vs. virtual reality and peer-to-peer platforms impact on tourism marketing.
Nov 17, 2017
32 min
Ep 13: Netflix's Social Strategy, Overcoming Negative Customer Experiences & Snapchat Filters
Stew, Mike B & Jessica discuss Netflix's approach to social media, how to view and overcome negative customer experiences & the keys to building an engaging branded Snapchat filter.
Jul 12, 2017
34 min
Ep 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways &  lululemon's New Campaign
Stew & Mike B discuss tips for local businesses, the keys to effective tradeshow giveaways and lululemon's "This is Yoga" campaign.
Jul 7, 2017
29 min
Ep 11: Big Baller Brand, Remarketing & Brand Testimonials
Stew & Mike B discuss Big Baller Brand's use of "Trump" style marketing, the ads that follow you around online and the importance of testimonials.
May 26, 2017
26 min
Ep 10: Michelob ULTRA's Ad Campaign, Spotify Business Features & Augmented Reality
Stew, Mike B and Alex pontificate about Michelob ULTRA's new advertising campaign, using big data as your DJ with Spotify Business Features and how platforms and brands are embracing augmented reality.
May 11, 2017
30 min