Shelf-Made Podcast
Shelf-Made Podcast
Cameron McCarthy
This podcast is for emerging brands in the food and beverage space looking for a snack-sized podcast that goes deep into one problem and gives founders actionable steps to better their business.
We Moved! Check Out Our New Podcast.
Thank you so much for listening and supporting this podcast, but we have moved and launched a new podcast called Honest Retail. Check it out here: https://anchor.fm/honestretail
Dec 1, 2021
1 min
Managing Your Inventory Operations
We chat with Ken Ojuka from Fiddle. Fiddle easily manages orders, inventory, and sourcing while integrating with the best-in-class apps. We go over the value of Fiddle to brands and also how the current state of the market is affecting brands with their operations.  https://fiddle.io/
Oct 6, 2021
17 min
Mixing It Up With Craftmix
We chat with Craftmix founder Jake Tannenbaum about how he is approaching retail growth after a strong debut online and how he is differentiating himself from the competition.  https://www.craftmix.com/
Sep 17, 2021
14 min
Reimagining Craft Coffee
We are joined by Or Reznichky from Dripdash to talk about how they are changing craft coffee forever and how they are growing Dripdash in an already competitive category.  https://dripdash.com/ https://www.westock.io/
Sep 7, 2021
16 min
How to Use Data to Sell Your Product
I got to sit down with the team at Rodeo CPG and Indie CPG for their new series Nearby to National to talk about how you need to be using data to sell more and what metrics are the most important for CPG brands.  https://www.youtube.com/channel/UCyfWHjKndtIDvoUTMANKaUg
Aug 24, 2021
11 min
Standing Out in the Beverage Space
We chat with Jennifer Ross from Swoon about how her brand came to be, what makes her product different, and how she stands out in the competitive RTD category.  https://www.tasteswoon.com/
Aug 12, 2021
11 min
How To Bring an Alcoholic Beverage to Market
We chat with Taylor Foxman from the Industry Collective about her background in the alcoholic beverage industry and the best way to approach bringing a new brand to market in the space.  https://www.linkedin.com/company/the-industry-collective-llc/
Aug 3, 2021
23 min
How to Get Your Brand on QVC
We sit down with Drew Hoffman and Jessica Hart from On Air Sales & Marketing and chat about all things QVC. We go over the importance of the host, the details of QVC pricing, and just how big of a vertical QVC can be for your business. https://www.onairsales.com/
Jun 29, 2021
42 min
How To Make Your Brand Humanbranded w/ Eric Kiker
This is a recording of our May Webinar with Eric Kiker. He reviews how your brand can best position itself to truly resonate with the consumer on a human level. Eric provides actionable steps that you can apply to your own brand and answers questions from a few of our guests as well. https://www.linkedin.com/in/erickiker/
Jun 9, 2021
57 min
Launching a Brand During the Pandemic
We chat with Erin PonTell and Kayla Castañeda from Agua Bonita about how they launched their brand during covid, the pivots they had to make, and how they have positioned themselves as the drink of Summer 2021.  https://www.drinkaguabonita.com/ https://www.instagram.com/drinkaguabonita/ https://www.westock.io/
Jun 3, 2021
18 min
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