SHE-TALKS with Lisa Jones
SHE-TALKS with Lisa Jones
SHE-com
How SHE Battled Trademark Fights & Copycats to Build a Global Brand with Belinda Everingham from Bondi Wash
40 minutes Posted Mar 25, 2025 at 8:00 am.
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Have you ever wondered how to turn a personal frustration into a global brand? Or what really happens when a small business takes on retail giants? Today’s guest is Belinda Everingham, the founder of Bondi Wash and Wash Wild, premium natural cleaning and personal care brands now sold in 32 countries. Inspired by a headache from a supermarket cleaner, Belinda set out to create a better, natural alternative - without any background in product formulation or retail. In this episode, Belinda gets...