If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you. Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal &amp; Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it comes to social media, partnerships, and scaling e-commerce ...

How SHE Battled Trademark Fights & Copycats to Build a Global Brand with Belinda Everingham from Bondi Wash

Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.