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You can be an expert at helping your clients with something... and then when it comes time to take your own advice, you have no clue what you're doing. I know you know that feeling lol. Taking our own advice is often the hardest thing to do as a business owner. As I'm going through my own rebrand right now, I'm realizing I'm doing literally everything the "wrong" way (according to "brand experts")... and honestly my business has never felt more aligned. I'm breaking every rebrand rule I...

