Selling cannabis seeds is a serious hustle. Like the fine artist painters of old, today's cannabis breeders are creating extraordinary cannabis strains, and at the same time being ingenious with their marketing and outreach. They have to be visionary with the genetics and still know how to crush social media in their own way. On this episode of Shaping Fire, host Shango Los speaks with Eric Wimber of Dungeons Vault Genetics about the challenges and rewards of breeding and selling championship cannabis seeds.