Katinka Schaaf is a seasoned Service Designer who's career has focussed on designing for the future.  She's currently leading  Service Design at Admiral Pioneer,  the insurance giant's innovation incubator.

Katinka tells us about her career story and we spend time exploring how design research can be tailored to tackle taboo topics. Katinka's teams work focused on the menopause shows the tools and techniques that can be applied to identify real opportunities associated with a topic that many find difficult to talk about.

This episode's student question comes from Ebby Lai, who is currently studying on the Innovation and Service Design  Masters course at Glasgow School of Art.

This is our pilot season. We’re testing the water and working out if podcasts are a good way to reach the UK Service Design Community.

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Click on this 7 question survey to tell us how we can make this better for you.


Service Design YAP is developed and produced by the Service Design Network UK Chapter.
Its aim is to engage and connect the wider Service Design community.

• Episode Host: Stephen Wood
• Production Assistance: Jean Watanya