I've told people for years to stay off Upwork. I've literally never even logged into the platform. But today's guest, Strategist Society member Ashley Cruz, made me eat my words. Ashley signed her first high-ticket client on Upwork in just 15 days, and seven months later, she was completely waitlisted. Her cost per client? $45. In this episode, she's breaking down exactly how she finds premium, retainer-based clients on a platform most service providers have written off.   In this episode, yo...

Not All Clients Are Created Equal: The Champagne Client Matrix

Serve Scale Soar is the podcast for women building a 1:1 service-based business whether you’re starting a side hustle, replacing your full-time income, or scaling to consistent $10K+ months without burning out or building an agency.Hosted by Brandi Mowles, a multi-million-dollar service business owner and strategist, this show breaks down what actually works now to attract premium clients, price your services confidently, and build a business that supports your life not the other way around.Each episode delivers practical, strategy-first conversations&nbsp;Landing and retaining high-quality 1:1 clientsScaling income without working more hoursPricing, packaging, and positioning your expertiseMoving from “doer” to strategic partnerMarketing that converts without chasing trendsBuilding predictable revenue with services not launchesNavigating side hustle → full-time transitionsCreating freedom, flexibility, and sustainability as a woman business ownerYou’ll hear honest conversations, real-world strategies, and guest interviews with women who are actively building and scaling service businesses, not hype, not hustle culture, and not overnight success stories.If you’re a freelancer, consultant, strategist, ad manager, VA, OBM, or service provider who wants to grow smarter, earn more, and build a business that actually fits your life&nbsp; this podcast is for you.🎧 New episodes weekly.