Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns.Topics Covered In This Episode:1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases.2. I emphasize that the decision bet...

Mastering Discovery Calls: From Interviewee to Interviewer

Serve Scale Soar is the podcast for women building a 1:1 service-based business whether you’re starting a side hustle, replacing your full-time income, or scaling to consistent $10K+ months without burning out or building an agency.Hosted by Brandi Mowles, a multi-million-dollar service business owner and strategist, this show breaks down what actually works now to attract premium clients, price your services confidently, and build a business that supports your life not the other way around.Each episode delivers practical, strategy-first conversations&nbsp;Landing and retaining high-quality 1:1 clientsScaling income without working more hoursPricing, packaging, and positioning your expertiseMoving from “doer” to strategic partnerMarketing that converts without chasing trendsBuilding predictable revenue with services not launchesNavigating side hustle → full-time transitionsCreating freedom, flexibility, and sustainability as a woman business ownerYou’ll hear honest conversations, real-world strategies, and guest interviews with women who are actively building and scaling service businesses, not hype, not hustle culture, and not overnight success stories.If you’re a freelancer, consultant, strategist, ad manager, VA, OBM, or service provider who wants to grow smarter, earn more, and build a business that actually fits your life&nbsp; this podcast is for you.🎧 New episodes weekly.