Show notes
Matilda Djerf is a Swedish creator-turned-designer, who in three years has built a clothing brand with revenue of $35 million, 4x-ing every year, with a high profit margin and almost no external financing. In this episode, we break down the dynamics behind Djerf Avenue, Matilda's start on social media, and how she transitioned from creator to entrepreneur. We also cover what it is like to work with your life partner, the dark times Matilda has gone through in her life, and what her life is like today.Please subscribe if you enjoyed this episode - it helps the channel get more great guests! InstagramsSequel stories: https://bit.ly/42eR4euGustaf: http://instagram.com/gltoreMatilda: https://www.instagram.com/matildadjerfAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)Topics:00:00 Intro01:51 Fan art and Matilda's origins04:29 Getting started and taking a leap07:18 Growing up in Sweden and moving to the US09:48 What Matilda's challenges in the early days have meant11:56 Matilda's make-it-or-break-it moment 14:29 Strategy behind the growth?15:22 Mistakes when getting started as creator16:56 Why the interest from US and Australia?18:13 Personal life and mental health20:25 Where is the social media game heading?24:25 The industry issues that led to Djerf Avenue25:58 Step 1 and the dynamics behind the business31:03 Dining experiences in the American Express Platinum membership31:58 Production, back-end and supply chain34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned36:37 Building the Djerf Avenue team and the personality trait they're looking for40:09 What Matilda has learned from Djerf Avenue42:45 Djerf Avenue's differentiation and is there a secret sauce?46:10 Matilda's advice for starting a business with your partner48:32 Why TikTok is crazy about Matilda’s hair49:39 Matilda’s and Gustaf's advice to themselves54:35 Matilda's wedding dream performance, and learning languages through music56:05 The best compliment Matilda ever received56:43 Thinking forward: a move to the US? Learn more about your ad choices. Visit megaphone.fm/adchoices