Show notes
Sir Joseph Foster is one of the world's foremost entrepreneurs and built Reebok from scratch to a $4 billion company. During the aerobics and running craze, Reebok was the #1 sportswear and shoe brand in the US and the world. In this episode, we cover how Reebok grew from almost zero to $1 billion in just five years, what made them successful and the constant barriers and hurdles Joe had to overcome over several decades. This is an incredible story of the grit and dedication to build a truly world-leading brand.Please subscribe if you enjoyed this episode - it helps the channel get more great guests! InstagramsSequel stories: https://bit.ly/42eR4euGustaf: http://instagram.com/gltoreJoe: http://instagram.com/reebokthefounderAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)Topics:00:00 Intro02:37 An 87 year old's traveling schedule04:59 Growing up during WW207:11 Joe's grandfather's shoemaking legacy10:22 The world's first influencers (in 1920)13:06 Supplying Premier League clubs and Olympians with shoes17:04 The birth of Reebok22:20 Joe's father's sad moment25:50 The story behind the name Reebok32:50 The struggle35:26 Threats from Adidas37:01 American Express Platinum38:05 Sidejobs and sacrifices41:50 Competing with Adidas and finding a new business model44:40 11 years and 6 failures of entering America49:15 Competing with Nike and Phil Knight58:53 Dealing with rejection over several decades01:04:20 Aerobics taking Reebok to $1 billion in less than 5 years01:07:37 Keeping up operationally with $1 billion in demand01:09:19 Joe's personal life during the years of crazy growth01:11:18 Taking a step back from your life's work01:15:49 Seeing the false story about how Reebok began01:17:51 Reebok’s future and going from $5 to $10 billion in retail01:21:17 Have the sacrifices been worth it?01:23:38 Joe's confessions01:25:10 Advice to others with long-time struggling01:27:25 Starting without any money Learn more about your ad choices. Visit megaphone.fm/adchoices