SEO Is Not That Hard
SEO Is Not That Hard
Edd Dawson
The secret about SEO that many people don't want you to know is that it's not as hard a skill to master as some like to make out.Learn from Edd Dawson who has 20+ years of SEO experience building his own websites into powerful authorities in their topics. Brought to you by keywordspeopleuse.com
Collect Testimonials
The tool we use at KeywordsPeopleUse.com to collect and share customer testimonials is https://senja.io/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Mar 11, 2024
9 min
Search Intent
Ever wondered why your meticulously crafted website content doesn't hit the mark with your audience? In our latest podcast, I, Ed Dawson, peel back the layers on search intent, revealing the crucial role it plays in SEO strategy success. We dive into the psyche of the searcher, from the curious homeowner whose lawn care journey starts with a question, to the moment they confidently click 'buy' on that lawn mower. It's a riveting exploration that doesn't just tell you about the four main types of search intent—informational, commercial, transactional, and navigational—but shows you how to make them the cornerstone of your digital content, ensuring every piece you publish strikes a chord with your audience.Unlock the secrets of Google's search features as we dissect them to decipher the veiled intentions behind each query. With a keen eye on featured snippets, knowledge panels, and the array of search result gems, we learn to interpret Google's clues to user intent. This isn't just an academic exercise; it's a strategic masterclass in fine-tuning your content to cater to your audience's needs at every stage of their journey. Whether you're dishing out expert advice on an informational blog or driving sales on an e-commerce juggernaut, our discussion offers actionable strategies to elevate your SEO game and, ultimately, your bottom line.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Mar 8, 2024
16 min
Engineering as Marketing
Ever wondered how the big players like HubSpot and AHREFS reel in customers without a sales pitch? Join me, Ed Dawson of KeywordsPeopleUse.com, as I pull back the curtain on the secret weapon of 'engineering as marketing'. In our latest podcast episode, we're not just talking theory; I’m going to give you a front-row seat to over two decades of my SEO and website monetization experience. You'll walk away understanding how to create free, high-value tools that don't just engage but also convert your audience into leads.This episode is a goldmine for those ready to transform their marketing strategy and stand out in a saturated digital landscape. We'll dissect how engineering as marketing can skyrocket your SEO with backlinks, and I'll show you the nuts and bolts of building a tool that complements your core offerings impressively. It's not just about drawing in users; it's about building a fanbase that can't wait to subscribe. So if you're itching to learn how to mix development with marketing for explosive growth, this is one episode you can't afford to miss.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Mar 6, 2024
10 min
EMERGENCY PODCAST - March Core Update & Spam Update
Google Blog Post: https://developers.google.com/search/blog/2024/03/core-update-spam-policies?hl=enGoogle Twitter Accouncement: https://twitter.com/googlesearchc/status/1765060149662920747SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Mar 5, 2024
3 min
Create More Than You Consume
Unlock the transformative power of creation over consumption in the digital landscape with me, Ed Dawson, as we embark on a journey to turn knowledge into action. With over two decades of experience, I'll be your guide through the often overlooked yet critical practice of generating content that propels both personal growth and project advancement. This episode peels back the layers of the creative process, highlighting the vital step of moving from passive absorption to active production. As your host, I'll reveal how to shatter the barriers of self-doubt and perfectionism that hinder many from starting their creation journey. Together, we'll explore the symbiotic relationship between consuming knowledge and producing work, providing practical insights for anyone looking to leverage their SEO and affiliate marketing skills to build a success story. Join me for an engaging discussion that will equip you with the mindset and strategies needed to transition from a consumer to a creator in the world of online content.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Mar 4, 2024
8 min
Conversion Rate Optimisation (CRO)
Book Recommendation: Making Websites WinEver wondered why some websites seem to effortlessly turn casual browsers into loyal customers? Buckle up, as I, Edd Dawson of KeywordsPeopleUse.com, reveal how Conversion Rate Optimization (CRO) can be your secret weapon for ensuring visitors don't just land on your page but stay, engage, and convert. This isn't your run-of-the-mill SEO chatter; it's about supercharging user experiences and multiplying your business returns without pumping more into traffic. Through A/B and multivariate testing, we're zeroing in on strategies that make every click a potential ka-ching!Join me on this treasure hunt as we map out the digital landscape where SEO meets CRO, sharing over twenty years of wisdom in website development and monetization. Learn how CRO is indispensable across various online business models—from e-commerce to B2B services—and discover how to refine your website into a conversion magnet. We're not just talking increased revenue; it's about fostering growth that's both sustainable and impactful. If you're ready to convert passive visitors into active contributors to your business's success, this episode is your golden ticket.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Feb 29, 2024
11 min
Get your Free copy of my 101 Quick SEO Tips
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Feb 28, 2024
4 min
Are Niche Sites Dead?
Is the age of niche sites crumbling before our eyes? As an affiliate marketer and SEO expert with two decades of experience, I, Ed Dawson, expose the stark realities and future possibilities for niche sites in the wake of Google's 'helpful content update.' This episode isn't just another doomsday prediction; it's a clarion call for content creators who've felt the seismic shift beneath their feet. I dissect the essence of a niche site and argue against the black and white narrative that's been painted post-update, emphasizing that the problem isn't the niche, but how we build upon it.Through a candid exploration, I reveal why some sites took a hit and how others can learn from their pitfalls. I discuss the importance of coherence, depth, and user-centric design, steering away from the peril of mere click-chasing. No stone is left unturned as I share practical advice on crafting sites with robust architecture and a focus on genuine value—strategies essential for weathering the storm of digital change. Join me in this honest examination, as I provide the compass for navigating the evolving landscape of SEO and affiliate marketing.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Feb 25, 2024
10 min
What does Google really think about AI Content?
Google Guidance on AI Content - https://developers.google.com/search/blog/2023/02/google-search-and-ai-contentSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Feb 23, 2024
9 min
Link Building Using Awards
Unlock the secret to elevating your site's credibility and watch your SEO soar with innovative link-building through the power of awards. With two decades of experience under my belt, I'm peeling back the curtain on how cleverly crafted awards can catapult your website into the limelight, as we explore the lesser-known strategies that top industry players use to gain those precious backlinks.In this episode, we're steering clear of the beaten path and venturing into the world of creating your very own awards for backlink success—a tactic that has propelled brands like uSwitch.com to SEO stardom in the UK. Not only does this method bolster your authority, but it also attracts links from industry titans, turning your brand into an awarding powerhouse. So tune in and equip yourself with the practical tips and real-world examples I've amassed, ensuring your link-building efforts are not just effective, but award-winning.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Feb 21, 2024
10 min
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