In this week's episode Jon Earnshaw & Alina Ghost take us through examples of, and fixes for, duplicate content. Duplicate content in SEO is a huge factor affecting revenues – and it's no longer just an issue affecting our visibility in classic listings on Google. We've found proof that SERP Features are affected too, and can end up competing with pages in the search results!

...and get on the Pi Leaderboards!  In this week's episode Jon Earnshaw takes us through the importance of analysing top-level Share of Voice with the inclusion of SERP Features. Despite what we may think of them, SERP Features offer unprecedented visibility, customer experience and critically, ROI opportunity. If we don't analyse and own these features, our competitors will!

In this week's episode Jon Earnshaw is joined by Head of Search at Pi, John Brasington, to go through what is best to do right now in the wake of Covid-19 for your site and your business. Find out how to convince the rest of your company that your website is still a hugely valuable asset! Why SEO should definitely NOT be an afterthought at the moment – and why it should, in fact, be a PRIORITY!

eCommerce SEO is tricky to navigate at the best of times, not to mention in the current retail climate, when many major retailers are putting business operations on pause. I'm joined by retail expert, Andrew McGarry from The McGarry Fashion Agency, to talk about how to build value into your eCom strategies using Google itself.

On January 23rd Google made an update to Featured Snippets, or 'Answer cards' as we like to call them at Pi. Since the 23rd Jan update, Google has started to omit the secondary Classic Link result if a website already owns the related Featured Snippet. What, if anything, should you be doing?

Content optimisation is a tricky process, and there's one step that all too-often gets overlooked: Contextual optimisation.

Content optimisation is a tricky process, and there's one step that all too-often gets overlooked: Contextual optimisation.

Google is one of the most trusted sources of news, beating media agencies. People go to it for guidance and information, from the trivial to the vital. For reasons of reputation management, it is important to have friendly and accurate sources in the top results of Google. But in recent years the requirement has grown in scope. Find out how to win and own an Answer Card in the SERPs.