Optimize everything, relentlessly.The everything store has the shoppers, but it also puts your product next to EVERYTHING. Without a strong brand strategy, it’s easy to get lost in the crowd of products all trying to compete for the same customers. You need to leverage the flywheel to not only boost sales, but build brand awareness and loyal customers.
Sep 9, 2021
18 min
What do ClickFunnels, Purple Mattresses, Squatty Potty and Poo-Pouri have in common? Viral videos by the Harmon Brothers! With over 1.4 BILLION views, Harmon Brothers are masters at creating great marketing videos. Chris speaks to Theron Harmon about the process they use to create entertaining and informative ads that brand and sell
Sep 2, 2021
16 min
Andrew Waber of Teikametrics joins us to discuss the best practices for advertising your growing brand. We discuss the importance behind key word use and having a solid campaign structure ready to go so your listings can soar.
Aug 26, 2021
17 min
The quality control process can be a black hole. Even with inspections, issues can easily slip through the cracks.
We talk to Sajag Agarwal about how to create a quality control process that actually works. And why you need to create these procedures to minimize returns and negative reviews.
Aug 19, 2021
14 min
A lot of Amazon sellers tell us it's all they can do to keep their heads above water. As soon as one problem is resolved, another one pops up. Sound familiar?
There are so many things that can go wrong in any given day, and it seems like the more money you make, the more problems you have to deal with. But it doesn't have to be this way!
Carlos Alvarez joins us to discuss how he has efficiently grown 52 successful businesses! Get insights into lessons learned and tips you can take away so your own businesses run like clockwork.
Aug 12, 2021
15 min
Emma Schermer Tamir, a listing optimization expert, joins us to discuss tips and advice for Amazon Seller's navigating the Amazon space. It can be very easy to pay attention and follow suit of what your competitors are doing with their listings, but we go over the best and safest practices to follow with your Amazon listings.
Jul 29, 2021
19 min
In our experience the ASIN variation policy is one of the least understood areas by Amazon sellers. Unfortunately, the way Amazon words their policy warning ASIN Variation Misuse, leads a lot of sellers to believe that no action is required by them. We discuss the steps that sellers should take to protect their listings and account.
Jul 23, 2021
5 min
We've seen it all on Amazon, from fake reviews to faking brand approvals. Recently we're spotting more sellers using third-party services to provide fake documentation, not realizing that they are committing fraud. Ultimately, Amazon will hold you the Seller responsible for the conduct on your account, regardless of whether it was you or someone faking the documents on your behalf.
Jul 8, 2021
12 min
If you're flagged for an authenticity investigation and aren't able to get documentation deemed acceptable by Amazon, you'll likely find yourself unable to get your inventory out of FBA OR get your funds disbursed. This leaves you stuck, with no product, no cash, and Amazon threatening to dispose of your inventory. Then what?
Jul 1, 2021
13 min
Category Listing Reports are one of the more useful tools available to sellers, and most don't know what it is! We use these reports to vet cases, identify abuse, all the way through to strengthening plans of action. Sellers should be using these to protect their accounts. BONUS: they can simplify your listing management.
Jun 24, 2021
10 min
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